Christy Pugh

Retail Media / Measurement Specialist


Location

Wilton

Start Year

2010

Favorite Quote

"If it was not measured, it did not happen"

Anything Else?

"Big data may tell you how many customers you have won or lost but not necessarily why. THIS is the intelligence that can really make a difference."

Are mobile barcodes changing the way we shop?

How could they not be? Manufactureres / stores are doing all sorts of things to help gain incremental sales/interaction/engagement outside of store. They're on billboards, ads, subway walls... in Japan you can order your groceries by snapping a barcode and having it added to your grocery list! (different article, but same concept)

It's an easy, immediate way to connect with brands

 

http://www.mobilecommercedaily.com/2012/02/23/are-mobile-bar-codes-changing-the-way-consumers-shop

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1 comment

  • Doug Eng

    PeaPod actually just announced a new billboard that you can order groceries off of. Testing in Philly currently...http://www.youtube.com/watch?v=wrQL0V2F8r8&feature=channel_video_title