There is a lot of debate around whether or not digital and emerging media will "kill" traditional media.  Shiv Singh, global head of digital for PepsiCo, does a great job discussing the four top trends (currently) we all need to consider.  While we shouldn't abandon traditional channels we must realize the importance of connecting with consumers in new and relevant ways.

http://adage.com/article/digitalnext/digital-trends-worry-media-companies/236677/?utm_source=daily_email&utm_medium=newsletter&utm_campaign=adage