It started with the "account guy" showing his HP tablet to a friend, whose son has autism, which turned into a hackathon across software disciplines, which turned into a donation campaign to get tablets into schools, which turned into filming one of the students in a documentary short film that made its way to Cannes.
360 integration? More like a 720. An inspiring, powerful, motivational, and emotional communication...
And all threaded through the voice and vision of HP.
“We lit the spark,” Silverstein says, “and, hopefully, people more capable than us will keep this going.”