Christy Pugh

Retail Media / Measurement Specialist



Start Year


Favorite Quote

"If it was not measured, it did not happen"

Anything Else?

"Big data may tell you how many customers you have won or lost but not necessarily why. THIS is the intelligence that can really make a difference."

My Story:

Quilting, knitting, painting and building houses is how i fill up my free time between the hours of 8pm and 5am. When not busy playing with my amazingly awesome daughter, I fill up my days learning how to play the guitar, traveling and crossing stuff off lists. Oh and figuring out what else i can measure and put into charts.... :)

    Price matching online?

    Walmart is in discussions to determine if they should move forward with price-matching online (for say

    The exec's are just determingin how much the company may lose if the program were to go nationwide.

    "If the program comes to fruition, Walmart would be joining the likes of Best Buy and Target, which previously implemented online price-matching programs to keep customers from browsing items in their stores, only to make purchases online from competitors like Amazon."

    Very interesting to see how this moves forward.

    Read more:



    AT+T and their new concept store

    The result of more than two years of exploration and research all centered on one design goal: to create a more interactive and inviting store environment.

    AT&T said everything about the store is designed for ultimate flexibility. The store layout will highlight AT&T's products and services, devices and accessories across three unique "zones". See below for details.

    • Connected Experience Zone features "lifestyle vignettes" that offer customers a glimpse of how products can be used in customers' everyday lives. These lifestyle pavilions will highlight categories such as music, home security, entertainment and more.
    • Community Zone, featuring "community tables" that let customers shop and play in an open and interactive space. This space has apps, accessories and devices on display to show customers how they can work together.
    • Zone with "explore walls" that showcase AT&T's diverse device line-up and accessories complemented by digital monitors with product information.


    A very interesting way to both retain loyalty, drive new news, get new consumers and combat showboating.


    read more:



    Walmart analyst meeting: Top 3 takeways for suppliers

    Just puiblished insights from WM's analyst meeting. Basically, it's their 3 top goals for 2015 and beyond.

    1. Thorough rethinking: Walmart knows they need to adapt to effectively reach today's shoppers. Expect to see an increase in digital initiatives, smaller stores and a focus on fuel, fresh, digital connections. Now is the time for brands / manufacturers to advise WM on their specific categories and smaller store dynamics.

    2. Invest over harvest: Priority is growth. THis means more investments in fresh, in-stocks and faster check-out experiences (gasp). Expect some big changes in-store, changing merchandising, and other trip-driving services.

    3. Disruptive Innovaiton: Walmart wants to test "go to market approaches", learn from the failures and make them better. (some examples would be the canceled Scan&GO self-checkout,l aunch of e-receipts)

    How can our clients continue to help WM deliver on their EDLP but also help shoppers with fast and easy shopping trips?

    Check out the full article: (you'll need your Kantar login) -



    How Target is promoting Halloween

    Check out how Target is using Instagram for DIY Halloween. Obviously, the items they use can be purchased at Target stores. very interesting. check it ou




    Walmart game changer - pickup system

    Walmart is testing a new concept called Walmart Pickup – Grocery, a service that allows customers to order online from a selection of 10,000 grocery and household products and schedule a pickup time for as little as two hours or as far as three weeks in the future. The experiment is taking place at a Walmart warehouse in the northwest Arkansas town of Bentonville, where Walmart is headquartered.

    read more about it here:



    Shopper Marketing Digital Playbook

    The “Playbook” is a brief rundown of the technologies and platforms – websites, mobile apps, social networks, etc. – that 13 key retailers are employing to drive digital shoppers to bricks-and-mortar locations or, increasingly, to get them to buy online.

    Check it out.

    Email me if you want a PDF



    worlds largest c-store is partnering with a loyalty provider

    Read about how 7Eleven is going to continue to expand upon their loyalty test with the company, BELLY.

    By the end of this year, over 2,600 7-Eleven stores’ loyalty will be powered by Belly’s digital marketing platform. This will bring the total participation to one-quarter of 7-Eleven’s locations in the U.S. and Canada.


    We have contacts at Belly so let me know if your retailer / client wants to run a program!



    Kroger and Healthy Living - omni-channel news

    Kroger officially just closed on their purchase of

    WHY does this matter to you and your clients? If you've ever been in a Kroger meeting with me, you've heard me say how Kroger is lacking in their digital precense. NO MORE. we will see some really big changes in the months / years ahead. With the close of this deal, Kroger is now officially an e-commerce retailer, with the content and price savings and infastructure to make it a really big deal.

    in 2012,  Vitacost said that they “want to be known as the Wal-Mart of Whole Foods.”  Product prices are as much as 50% off from the usual retail price, and in addition the e-retailer offers multiple online promotions, coupons, and a savings program to maintain shopper loyalty and generate traffic.

    So, sign into Kantar to read the fuill article and think about how you'll need to really start bringing health and e-commerce to your Kroger clients.



    Share a Coke results

    and because i'm sure I'll get asked for the results, here is what has been published so far





    Duane Reade Tests iBeacon Through its App

    Walgreens' Duane Reade chain has integrated Apple’s iBeacon technology into the latest version of its iPhone application.

    Duane Reade is testing the functionality at 10 locations in Manhattan:

    • 51 West 51st Street 
    • 22 West 48th Street
    • 661 8th Avenue
    • 4 Columbus Circle
    • 771 8th Avenue
    • 1350 Broadway
    • 1627 Broadway
    • 100 West 57th Street
    • 1370 Avenue of the Americas
    • 1150 Avenue of the Americas

    Registered users opt in to the service through the app’s “Settings” tab by turning on the “In-store Experience.”


    so all you NYC TL'ers download the Duane Reade app check it out and let us know how it works :)



    another way that Amazon is upping the playing field

    You can add products to your cart via Twitter hashtags. #amazoncart


    read all about it





    Walmart vs. - who is winning now?

    For the first time in a decade Wal-Mart's Web sales grew faster than the online retailing giant's.

    read all about it




    Family Dollar closing stores

    FS is closing 370 stores and cutting loads of jobs... the effect of more competition (online, Walmart, other store), the harsh weather and overall lower sales.




    Walmart To Go

    read about the newly opened store in Bentonville. We'll be seeing more of these smaller format stores as shoppers change the way they shop


    The small-format push is aimed at capturing a larger share of quick trips by offering convenient locations better suited for a mid-week milk run than a distant supercenter. “Where we’ve been challenged is [with] the fill-in trip,” Walmart U.S. chief executive officer Bill Simon said at a conference earlier this month. “This has been interrupted by a rapid growth in smaller stores — dollar, drug, hard discounters and others.” Like the To Go concept, all new Express and Neighborhood Market locations will be hybrids: Both will offer fresh food, fuel and a pharmacy to compete against a wide variety of formats



    twitter wants you to see how many people see your tweets

    read all about it here... and see how popular you really are... or aren't ;)




    just another example of a good display ruined

    by price stickers!!!


    there has to be a way to design displays / POS and take into account that the retailer will ALWAYS put up a price tag!



    hot off the presses

    Albertsons just bought Safeway for $9BILLION....




    how long can you go without touching your cell?

    For every 10 minutes that you don't touch your phone, clean water for a day will be provided to someone in need.



    Unfortunately, it's not an app, you have to go to a website on your cell. but then it detects motion with a little timer.


    how long can you go without something 'important'? help make a difference in someones life with something MUCH more vital like clean water.



    Donate to your fave charity via amazon

    Use to donate .5% of your qualifying purchases to a charity of your choice. Wonder if this is a way to further compete with other retailer charity donations. Check it out!! I did PAWS in Norwalk bc who doesn't like helping local animals find forever homes? ;)



    OASIS REPORT: back to school

    Looking for a recap on BTS 2013? see below and the attached summary.


    INSTITUTE ANALYSIS: We determined the prime back-to-school time period to be July 9 through Sept. 5 after considering all the activity on these sites. Although and both had back-to-school-themed ads earlier than that, the volume was minimal in comparison (see chart attached at right). Overall, back-to-school-themed ads represented 8.7% of the total ads during the time period for the retailers listed. Activity was minimal or non-existent on the drugstore sites, with only the nutrition category represented.


    source: path to purchase



    Loyalty program just for private label brands

    Whole Foods is testing a loyalty / discount program only for Private Label brands in their stores. Shoppers will get 10% off the "356" PL-line of products


    read more about it here



    2013 Retailer Calendar published

    here it is! Email me if you want the original file



    target launches digital video service

    Yesterday, Target launched Target Ticket, a family-friendly digital video service that seeks to offer access to “kid-safe” content on a range of digital devices.

    this may be a good prizing mechanism for future Target concepts as they look to grow this service
    read more here:



    Walmart has developed an online reality series

    ..."in support of its crowd-sourcing initiative ‘Get on the Shelf’. The first of five original weekly episodes debuted online at Twenty finalists from the Get on the Shelf contest will be featured showcasing their respective product submissions throughout the series’ run.  The public will vote on finalists’ products to determine which win the contest and make into the assortment."


    check it out and don't forget to vote:




    VINE Commercials

    "Dunkin’ Donuts and Trident Gum have become the first brands to air TV spots created entirely on Vine.

    Dunkin’s spot launched as one of the five-second billboard ad units that appeared full-screen between segments during ESPN’s “Monday Night Football.” The animated billboard is one of four that will be seen during the NFL season.

    MondelÄ“z International’s Trident Gum also aired a six-second Vine ad on Fuse, the national music television network of The Madison Square Garden Company. The ad is scheduled to air more than 100 times in September."


    check it out

    1 comment

    • Christy Pugh

      link to the videos -

  to introduce Mayday

    "Don’t know how to use your new tablet? No problem. Live video help is just a tap away on the new Kindle Fire HDX via the Mayday button."


    so, if you're having trouble with the latest Kindle Fire, you can connect live with a rep who will then show you live time what you're doing wrong. how cool is that!


    read more info here or on's homepage




    for all you major instagram users

    SnapMyAd is an app that gains Instagram users rewards for letting brands use their smartphone shots in ad campaigns.

    pretty cool and interesting use of getting consumers engaged and involved



    price lowered? pinterest knows and will tell you!

    The social network sends shoppers e-mails when retailers lower the prices on their ‘pins.’

    interesting! read all about it here


    • how does it work 1
    • how does it work 2
    • display

    walmart testing a new app

    Walmart’s testing a new app called Scan & Go. Shoppers can download the app, scan as they shop and pay without having to go through the check out.




    taking pinterest to the next level

    Nordstroms is taking pinterest to the next level by bringing them in-store


    Nordstrom began placing Pinterest's "P" logo next to the most pinned products in two of its stores. More recently, Nordstrom expanded the test to 13 more stores around the country. It operates 248 in total.


    how will this affect other retail channels? Pinned recipes in grocery? The latest exercise gear / outfits at DSG and Reebok?


    multiple articles here




    Target plans YouTube reality show for back-to-college

    Target's 2013 version of its annual "Bullseye University" campaign will include five YouTube personalities who Target believes will resonate with Millennial shoppers. They include Chester See, a producer, actor and musician who has his own YouTube channel, and Tessa Violet, also known as "Meekakitty," who does video blogging and loves "debating sci-fi movies, making music videos and talking about anything."

    Viewers can interact with these "roommates" through social media, win prizes, virtually attend activities in the Bullseye University student lounge and tune in to live streamed concerts hosted by MTV. And they can click and buy any of the wire-based furniture or "Geek Chic" bedding with black horn-rimmed glasses seen in the rooms.


    Check it out!



    Kroger buys Harris Teeter!!!

    big news in the grocery channel today.


    this purchase will increase Krogers presence by 3 states


    read about it here



    tha panic is over... the sweetest comeback in history

    Twinkies will be back on shelf mid-July.


    will be interesting to see the promotions, nostalgia and advertising that will go into Twinkies coming back.


    how long will it last?




    Amazon is trying to take over the world...

    Amazon is expanding their grocery business. What, you didn't know they were really doing fresh grocery delivery? Not unless you've lived/visited Seattle, WA bc that's where they've been testing it for the last 5 years. it's now offering fresh groceries in its first major market outside of Seattle.


    check it out and maybe we can all be Big Radish's sometime together soon




    another interesting use of the QR Code

    first we saw it with tattoo parlor applications, now college prep courses are using QR codes to weed out students that may not be suited for the class.


    check it out




    reformatted barcodes that can be read by standard supermarket scanners

    hopefully this will speed up the process of scanning, buying products without the grocery stores needing to buy new scanner / readers.

    check out the details here



    can you hear me now?

    40 years ago yestserday, (April 3, 1973), the first cell phone call was made by Martin Cooper (motorola employee)


    take a look at the infographic to see how far we've come with our cell phone technology!



    Walmart 'trending now' search capabilities has introduced a “trending now” capaibility to help shoppers browse its assortment based on what’s popular.  The trend types include filtering items by:
    New Pin in the social media site Pinterest
    Best rated
    Just sold on
    Best seller on the website
    Just reviewed
    Top searched
    Users may also filter by departments, including auto & DIY, baby & kids, movies/music/books, toys & video games, home/furniture, and electronices & office



    another example of rearranging a store leading to increased sales

    ShopRite is currently testing new store layouts to help engage cusotmers the way they want to buy.


    They're not adding extra space, just rearranging and making better use of what they have.


    The pet department tripled in sales due to this.



    • Retailer calendar -

    what's happening at retail?

    Here's a retailer calendar of what's going on in 2013


    let me know if you have questions!