Christy Pugh

Retail Media / Measurement Specialist


Location

Wilton

Start Year

2010

Favorite Quote

"If it was not measured, it did not happen"

Anything Else?

"Big data may tell you how many customers you have won or lost but not necessarily why. THIS is the intelligence that can really make a difference."

My Story:

Quilting, knitting, painting and building houses is how i fill up my free time between the hours of 8pm and 5am. When not busy on the crafting circuit or playing with my amazingly awesome daughter, I fill up my days learning how to play the guitar, traveling and crossing stuff off lists. Oh and figuring out what else i can measure and put into charts.... :)


    Kroger and Healthy Living - omni-channel news

    Kroger officially just closed on their purchase of Vitacost.com

    WHY does this matter to you and your clients? If you've ever been in a Kroger meeting with me, you've heard me say how Kroger is lacking in their digital precense. NO MORE. we will see some really big changes in the months / years ahead. With the close of this deal, Kroger is now officially an e-commerce retailer, with the content and price savings and infastructure to make it a really big deal.

    in 2012,  Vitacost said that they “want to be known as the Wal-Mart of Whole Foods.”  Product prices are as much as 50% off from the usual retail price, and in addition the e-retailer offers multiple online promotions, coupons, and a savings program to maintain shopper loyalty and generate traffic.

    So, sign into Kantar to read the fuill article and think about how you'll need to really start bringing health and e-commerce to your Kroger clients.

    http://bit.ly/1mqP2fW

    0 comments

     
    Aug21
     

    Share a Coke results

    and because i'm sure I'll get asked for the results, here is what has been published so far

    ;)

     

    http://bit.ly/1qkkEF0

    0 comments

     
    Aug18
     

    Duane Reade Tests iBeacon Through its App

    Walgreens' Duane Reade chain has integrated Apple’s iBeacon technology into the latest version of its iPhone application.

    Duane Reade is testing the functionality at 10 locations in Manhattan:

    • 51 West 51st Street 
    • 22 West 48th Street
    • 661 8th Avenue
    • 4 Columbus Circle
    • 771 8th Avenue
    • 1350 Broadway
    • 1627 Broadway
    • 100 West 57th Street
    • 1370 Avenue of the Americas
    • 1150 Avenue of the Americas

    Registered users opt in to the service through the app’s “Settings” tab by turning on the “In-store Experience.”

     

    so all you NYC TL'ers download the Duane Reade app check it out and let us know how it works :)

    http://bit.ly/1jCLlWz

    0 comments

     
    May13
     

    another way that Amazon is upping the playing field

    You can add products to your cart via Twitter hashtags. #amazoncart

     

    read all about it

     

     

    http://on.mash.to/1nlXMGj

    0 comments

     
    May06
     

    Walmart vs. Amazon.com - who is winning now?

    For the first time in a decade Wal-Mart's Web sales grew faster than the online retailing giant's.

    read all about it

     

    http://on.wsj.com/SwXja5

    0 comments

     
    May06
     

    Family Dollar closing stores

    FS is closing 370 stores and cutting loads of jobs... the effect of more competition (online, Walmart, other store), the harsh weather and overall lower sales.

     

    http://usat.ly/1eoAj6W

    0 comments

     
    Apr10
     

    Walmart To Go

    read about the newly opened store in Bentonville. We'll be seeing more of these smaller format stores as shoppers change the way they shop

    http://bit.ly/1l0QJS3

     

    The small-format push is aimed at capturing a larger share of quick trips by offering convenient locations better suited for a mid-week milk run than a distant supercenter. “Where we’ve been challenged is [with] the fill-in trip,” Walmart U.S. chief executive officer Bill Simon said at a conference earlier this month. “This has been interrupted by a rapid growth in smaller stores — dollar, drug, hard discounters and others.” Like the To Go concept, all new Express and Neighborhood Market locations will be hybrids: Both will offer fresh food, fuel and a pharmacy to compete against a wide variety of formats

    0 comments

     
    Mar25
     

    twitter wants you to see how many people see your tweets

    read all about it here... and see how popular you really are... or aren't ;)

     

    http://bzfd.it/1mqpKCk

    0 comments

     
    Mar24
     

    just another example of a good display ruined

    by price stickers!!!

     

    there has to be a way to design displays / POS and take into account that the retailer will ALWAYS put up a price tag!

    0 comments

     
    Mar18
     

    hot off the presses

    Albertsons just bought Safeway for $9BILLION....

     

    http://nbcnews.to/1fN9z9N

    0 comments

     
    Mar07
     

    how long can you go without touching your cell?

    For every 10 minutes that you don't touch your phone, clean water for a day will be provided to someone in need.

     

    http://bit.ly/1cmVQ9p

     

    Unfortunately, it's not an app, you have to go to a website on your cell. but then it detects motion with a little timer.

     

    how long can you go without something 'important'? help make a difference in someones life with something MUCH more vital like clean water.

    0 comments

     
    Feb26
     

    Donate to your fave charity via amazon

    Use smile.amazon.com to donate .5% of your qualifying purchases to a charity of your choice. Wonder if this is a way to further compete with other retailer charity donations. Check it out!! I did PAWS in Norwalk bc who doesn't like helping local animals find forever homes? ;)

    0 comments

     
    Feb11
     

    OASIS REPORT: back to school

    Looking for a recap on BTS 2013? see below and the attached summary.

     

    INSTITUTE ANALYSIS: We determined the prime back-to-school time period to be July 9 through Sept. 5 after considering all the activity on these sites. Although Walmart.com and Amazon.com both had back-to-school-themed ads earlier than that, the volume was minimal in comparison (see chart attached at right). Overall, back-to-school-themed ads represented 8.7% of the total ads during the time period for the retailers listed. Activity was minimal or non-existent on the drugstore sites, with only the nutrition category represented.

     

    source: path to purchase

    0 comments

     
    Feb06
     

    Loyalty program just for private label brands

    Whole Foods is testing a loyalty / discount program only for Private Label brands in their stores. Shoppers will get 10% off the "356" PL-line of products

     

    read more about it here

    http://bloom.bg/1e3MOjr

    0 comments

     
    Nov21
     

    2013 Retailer Calendar published

    here it is! Email me if you want the original file

    0 comments

     
    Nov19
     

    target launches digital video service

    Yesterday, Target launched Target Ticket, a family-friendly digital video service that seeks to offer access to “kid-safe” content on a range of digital devices.

    this may be a good prizing mechanism for future Target concepts as they look to grow this service
    read more here: http://bit.ly/16t7Usu

    0 comments

     
    Sep26
     

    Walmart has developed an online reality series

    ..."in support of its crowd-sourcing initiative ‘Get on the Shelf’. The first of five original weekly episodes debuted online at getontheshelf.walmart.com. Twenty finalists from the Get on the Shelf contest will be featured showcasing their respective product submissions throughout the series’ run.  The public will vote on finalists’ products to determine which win the contest and make into the Walmart.com assortment."

     

    check it out and don't forget to vote:

     

    http://getontheshelf.walmart.com

    0 comments

     
    Sep26
     

    VINE Commercials

    "Dunkin’ Donuts and Trident Gum have become the first brands to air TV spots created entirely on Vine.

    Dunkin’s spot launched as one of the five-second billboard ad units that appeared full-screen between segments during ESPN’s “Monday Night Football.” The animated billboard is one of four that will be seen during the NFL season.

    MondelÄ“z International’s Trident Gum also aired a six-second Vine ad on Fuse, the national music television network of The Madison Square Garden Company. The ad is scheduled to air more than 100 times in September."

     

    check it out

    http://bit.ly/1h1oQ8m

    1 comment

    • Christy Pugh

      link to the videos - http://www.adweek.com/adfreak/trident-gum-airs-its-own-tv-commercial-made-single-vine-152322

     
    Sep25
     

    Amazon.com to introduce Mayday

    "Don’t know how to use your new tablet? No problem. Live video help is just a tap away on the new Kindle Fire HDX via the Mayday button."

     

    so, if you're having trouble with the latest Kindle Fire, you can connect live with a rep who will then show you live time what you're doing wrong. how cool is that!

     

    read more info here or on Amazon.com's homepage

     

    http://bit.ly/1fmkxZT

    0 comments

     
    Sep25
     

    for all you major instagram users

    SnapMyAd is an app that gains Instagram users rewards for letting brands use their smartphone shots in ad campaigns.

    pretty cool and interesting use of getting consumers engaged and involved

    http://bit.ly/16QHXj0

    0 comments

     
    Aug28
     

    price lowered? pinterest knows and will tell you!

    The social network sends shoppers e-mails when retailers lower the prices on their ‘pins.’

    interesting! read all about it here

    http://bit.ly/16GUbNz

    0 comments

     
    Aug20
     
    • how does it work 1
    • how does it work 2
    • display

    walmart testing a new app

    Walmart’s testing a new app called Scan & Go. Shoppers can download the app, scan as they shop and pay without having to go through the check out.

     

    http://wm5.walmart.com/scanandgo/

    0 comments

     
    Aug01
     

    taking pinterest to the next level

    Nordstroms is taking pinterest to the next level by bringing them in-store

     

    Nordstrom began placing Pinterest's "P" logo next to the most pinned products in two of its stores. More recently, Nordstrom expanded the test to 13 more stores around the country. It operates 248 in total.

     

    how will this affect other retail channels? Pinned recipes in grocery? The latest exercise gear / outfits at DSG and Reebok?

     

    multiple articles here

    http://bit.ly/12oNHzE

    and

    http://read.bi/18PEJzs

    0 comments

     
    Jul11
     

    Target plans YouTube reality show for back-to-college

    Target's 2013 version of its annual "Bullseye University" campaign will include five YouTube personalities who Target believes will resonate with Millennial shoppers. They include Chester See, a producer, actor and musician who has his own YouTube channel, and Tessa Violet, also known as "Meekakitty," who does video blogging and loves "debating sci-fi movies, making music videos and talking about anything."

    Viewers can interact with these "roommates" through social media, win prizes, virtually attend activities in the Bullseye University student lounge and tune in to live streamed concerts hosted by MTV. And they can click and buy any of the wire-based furniture or "Geek Chic" bedding with black horn-rimmed glasses seen in the rooms.

     

    Check it out!

    http://usat.ly/12tsLCY

    0 comments

     
    Jul11
     

    Kroger buys Harris Teeter!!!

    big news in the grocery channel today.

     

    this purchase will increase Krogers presence by 3 states

     

    read about it here http://usat.ly/15aFbT5

    0 comments

     
    Jul09
     

    tha panic is over... the sweetest comeback in history

    Twinkies will be back on shelf mid-July.

     

    will be interesting to see the promotions, nostalgia and advertising that will go into Twinkies coming back.

     

    how long will it last?

     

    http://www.nbcnews.com/business/sweetest-comeback-twinkies-hit-shelves-july-15-6C10423619

    0 comments

     
    Jun24
     

    Amazon is trying to take over the world...

    Amazon is expanding their grocery business. What, you didn't know they were really doing fresh grocery delivery? Not unless you've lived/visited Seattle, WA bc that's where they've been testing it for the last 5 years. it's now offering fresh groceries in its first major market outside of Seattle.

     

    check it out and maybe we can all be Big Radish's sometime together soon

     

    http://on.wsj.com/181Xv6P

    0 comments

     
    Jun05
     

    another interesting use of the QR Code

    first we saw it with tattoo parlor applications, now college prep courses are using QR codes to weed out students that may not be suited for the class.

     

    check it out

     

    http://www.springwise.com/israel-qr-code-application-form-scannable-students-high-iqs/

    0 comments

     
    May22
     

    reformatted barcodes that can be read by standard supermarket scanners

    hopefully this will speed up the process of scanning, buying products without the grocery stores needing to buy new scanner / readers.

    check out the details here  http://bit.ly/ZRBXRk

    0 comments

     
    May01
     

    can you hear me now?

    40 years ago yestserday, (April 3, 1973), the first cell phone call was made by Martin Cooper (motorola employee)

     

    take a look at the infographic to see how far we've come with our cell phone technology!

    0 comments

     
    Apr04
     

    Walmart 'trending now' search capabilities

    Walmart.com has introduced a “trending now” capaibility to help shoppers browse its assortment based on what’s popular.  The trend types include filtering items by:
    New Pin in the social media site Pinterest
    Best rated
    Just sold on Walmart.com
    Best seller on the website
    Just reviewed
    Top searched
    Users may also filter by departments, including auto & DIY, baby & kids, movies/music/books, toys & video games, home/furniture, and electronices & office

    0 comments

     
    Mar14
     

    another example of rearranging a store leading to increased sales

    ShopRite is currently testing new store layouts to help engage cusotmers the way they want to buy.

     

    They're not adding extra space, just rearranging and making better use of what they have.

     

    The pet department tripled in sales due to this.

     

    http://bit.ly/VQQf2J

    0 comments

     
    Feb12
     
    • Retailer calendar - P2P.org

    what's happening at retail?

    Here's a retailer calendar of what's going on in 2013

     

    let me know if you have questions!

     

     

    0 comments

     
    Feb04
     

    who will win the saerch 'war'

    Facebook has announced a new "graph search" as a hope to erode some share (eventually) from Google.

    http://bit.ly/UQDNj8

    0 comments

     
    Jan16
     

    a sad day for barcodes

    The Barcode's co-inventor, N. Joseph Woodland, has passed away.

    For those of you who sat in on my IRI Data 101 meeting, you may already know this trivia piece. The first product sold using a UPC scan was a 67-cent package of Wrigley's chewing gum at a supermarket in Troy, Ohio, in June 1974

    Click on the link to learn a little bit more about barcodes and how the pattent was filed in 1949 but the tehcnology wasm't accepted until decades later.... something about needing lasers ;)

    http://bit.ly/SXjdQg

    0 comments

     
    Dec13
     

    want to know when you're favorite brands go on sale online?

    then sign up for Hukkster

     

    While shopping online, users would click the “hukk it” button to start tracking items that they covet but only want to buy at a lower price. The service would automatically track changes in pricing for those marked items and send email notifications when the item’s price dropped by at least 25%.

     

    http://on.wsj.com/O3Ae6R

    0 comments

     
    Nov14
     

    Zappos.com provides reco's based on your Pinterest behavior

     

     

     

     

     

     

    Not sure what the algorithm is to make this work, but it's a pretty interesting concept. Based on your pinning behavior, Zappos is picking out products for you (clothes, shoes, bags, etc).

     

     

    http://bit.ly/PPdZlG

    0 comments

     
    Sep12
     

    Can Macy's beat Amazon.com?

    they're wiling to try with a test of Same Day Delivery for online orders

     

    http://bit.ly/TNOy7p

    0 comments

     
    Sep11
     

    it's the end of food shopping as we know it... (cue song)

    interesting read , but for those who want a snapshot, read this:

     

    • The Millennials have much less brand loyalty and are more willing to engage in different distribution models to find food.  This generation is not afraid to purchase food online and to look outside of the traditional grocery store to find what they want.  Boomers on the other hand were more brand loyal and shopped at the grocery store for everything.
    • Millennials are less married to the ‘one stop shop’ concept of grocery store shopping.
    • Specialty (ethnic, organic / natural, and fresh) sellers – in shops and online – will benefit from changes in preference.
    • Branded processed food manufacturers will be “losers” in the new food paradigm.
    • Millennials – while focused on paying as little as possible for products – are also much more willing to pay more for specific attributes in food, such as organics / natural, ethnic and specialty foods.

     

    http://onforb.es/OPNL1g

    0 comments

     
    Sep05
     
    • the roaming DNA truck

    Move over Jerry Springer... more drama in the streets of new york

    wonder if they're picking up on the food truck trend... but with paternity tests

    Not sure what the ROI is for this since it's $299 PLUS you allegedly need a prescription (for a cotton swab test!) and it's not even instant.

     

    Still, interesting to think that somewhere someone decided (assumingly based on research) that NYC needs to solve the "who's your daddy" question

     

     

     

     

     

    http://bit.ly/OgWOZI

    0 comments

     
    Sep05