Just puiblished insights from WM's analyst meeting. Basically, it's their 3 top goals for 2015 and beyond.
1. Thorough rethinking: Walmart knows they need to adapt to effectively reach today's shoppers. Expect to see an increase in digital initiatives, smaller stores and a focus on fuel, fresh, digital connections. Now is the time for brands / manufacturers to advise WM on their specific categories and smaller store dynamics.
2. Invest over harvest: Priority is growth. THis means more investments in fresh, in-stocks and faster check-out experiences (gasp). Expect some big changes in-store, changing merchandising, and other trip-driving services.
3. Disruptive Innovaiton: Walmart wants to test "go to market approaches", learn from the failures and make them better. (some examples would be the canceled Scan&GO self-checkout,l aunch of e-receipts)
How can our clients continue to help WM deliver on their EDLP but also help shoppers with fast and easy shopping trips?
Check out the full article: (you'll need your Kantar login) - http://bit.ly/1sXFpvQ