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  • Pandora Is Booming Amongst Latinos, Why?

    Hi, 

     

    Ran into this interesting piece on the total number of Hispanics listening to Pandora and why the digital radio is so successful amongst the cohort. 

     

    A missed opportunity for our partners if not acted upon and an explanation of how Pandora has set the grounds for more future success. 

     

    http://nglc.biz/2014/08/17/why-pandora-is-booming-with-hispanic-users/

     

     

     
     
  • worlds largest c-store is partnering with a loyalty provider

    Read about how 7Eleven is going to continue to expand upon their loyalty test with the company, BELLY.

    By the end of this year, over 2,600 7-Eleven stores’ loyalty will be powered by Belly’s digital marketing platform. This will bring the total participation to one-quarter of 7-Eleven’s locations in the U.S. and Canada.

    bit.ly/1p8DdLk

     

    We have contacts at Belly so let me know if your retailer / client wants to run a program!

     
     
  • AmazonSmile Lets You Direct a Portion of Your Purchase Proceeds to Charity

    Today I stumbled across Amazon's "Smile" shopping portal. While this isn't brand new to Amazon, it is currently being strongly promoted on their website. The portal allows you to direct a portion of your purchase proceeds to a chartiy, and best of all -- you get to pick which charity to support. Retailers like Target have had successful social campaigns in recent years using similar tactics through Facebook, but Amazon's is right on its homepage and tied directly to your purchase.

    I'm personally a strong advocate of ethical commerce and do make purchase decisions based on what kind of social good may (or may not) result from how I spend my dollars. To me it's exciting to see Charity: Water and Pencils of Promise included in the AmazonSmile featured charities, though if you wanted to pick a different cause, there's a search option that allows you to pick from an extensive list of other participating charities. This includes local organizations as tiny as a specific school district's PTA.

    Check out the portal here: http://smile.amazon.com/ 

    Naysayers have pointed out that AmazonSmile is giving shoppers the warm fuzzy feeling without actually giving any extra money to charity. The donations are all coming from Amazon. Yes, this is a good example of "slacktivism," but if you weren't planning on donating $5 to a charity today and now with a click of a button you have placed a vote for where Amazon should direct its charitable giving, one could argue that's still a positive.

     

     

     
     
  • Kroger and Healthy Living - omni-channel news

    Kroger officially just closed on their purchase of Vitacost.com

    WHY does this matter to you and your clients? If you've ever been in a Kroger meeting with me, you've heard me say how Kroger is lacking in their digital precense. NO MORE. we will see some really big changes in the months / years ahead. With the close of this deal, Kroger is now officially an e-commerce retailer, with the content and price savings and infastructure to make it a really big deal.

    in 2012,  Vitacost said that they “want to be known as the Wal-Mart of Whole Foods.”  Product prices are as much as 50% off from the usual retail price, and in addition the e-retailer offers multiple online promotions, coupons, and a savings program to maintain shopper loyalty and generate traffic.

    So, sign into Kantar to read the fuill article and think about how you'll need to really start bringing health and e-commerce to your Kroger clients.

    http://bit.ly/1mqP2fW

     
     
  • Share a Coke results

    and because i'm sure I'll get asked for the results, here is what has been published so far

    ;)

     

    http://bit.ly/1qkkEF0

     
     
  • Magenta: Creativity and the Meaningful side of Skateboarding

    Great video on how a common vision has inspired a new brand to really stand out from the rest.

    http://vimeo.com/90116548

     

     

     
     
  • 80/20 market research

     

     

    More insight from a site worth bookmarking.

    http://marketingsmartaleck.wordpress.com/2014/07/29/8020-market-research/ 

     

     

     

     

     
     
  • Amazon resells 3D-printing products and services

    Amazon's new 3D Printing Store allows customers to order a variety of products made with 3D printers, such as iPhone cases and jewelry. 3DLT, Mixee Labs, Sculpteo and other 3D-printing companies turn out the products and provide the services offered in the Amazon store.

     

    http://mashable.com/2014/07/28/amazon-3d-printing-store-2/

     

     
     
  • Word Crimes

    While the lyrics of one of Weird Al Yankovic's latest videos speak directly to the hearts of copywriters and grammaristas everywhere, the kinetic typography, motion graphics and visual effects it employed got the attention of art directors and designers alike. Check out this behind the scenes look at the making of the music video for "Word Crimes," made in 500 hours by one animator.

    http://jarrettheather.com/wordcrimes/?scid=social27979306

     
     
  • The Social Commerce Wave is Building Momentum

    If e-commerce was the first digitally-enabled fundamental shift in the way we buy products, social commerce is the second. The idea of shopping from within social platforms like Twitter, Facebook and even Instagram are becoming reality.

    Twitter recently announced their plans to purchase CardSpring, which will give them the infrastructure to provide brands with the opportunity to add a "Buy Now" style button to their tweets.

    http://recode.net/2014/07/20/with-cardspring-deal-twitters-e-commerce-strategy-emerges-in-time-for-holidays/

    Twitter has already worked with brands like Amazon (#AmazonCart) and Amex (#AmexBestBuy) to allow users to purchase products (or at least add them to a shopping cart) simply by crafting a tweet and adding a specific hashtag.

    http://techcrunch.com/2014/05/05/amazon-extends-its-shopping-cart-to-twitter/

    Plus, a service called Like to Know It allows you to have product info and a link to buy sent directly to your email simply by Liking an Instagram photo. All content producers need to do is set up the product page with a liketk.it link.

    http://liketoknow.it/

    I'll be keeping an eye on social commerce.

     
     
  • Word Crimes

    This has already gone viral, but for those of us who cringe over the improper use of ampersands, apostrophes and commas, it's vaildation.

    http://youtu.be/8Gv0H-vPoDc 

    Weird Al Yankovic is a national treasure, and belongs in any Hall of Fame on the planet, Rock and Roll or otherwise. Besides, he's been doing his thing since before some of our colleagues were born. Long may he wave. 

     
     
  • If Content is King, Who is the Heir?

    Content may be king, but it takes more than just a king to rule an empire.

    Here's my latest contribution to the Say Media blog - http://www.saydaily.com/2014/07/content-is-king

     
     
  • Snapchat - not just for inappropriate photos

    We all joke about Snapchat and have even included it in some of our planning ideas, but this quick article shows us that it really can be used as an effective tool - you just need to use it correctly to entice your consumers.

     

    http://www.linkedin.com/today/post/article/20140709235704-39983137-why-snapchat-is-your-secret-marketing-weapon?trk=eml-ced-b-art-Ch-2-9203716953933210652&midToken=AQFSpOgQetPf7Q&fromEmail=fromEmail&ut=3d536z7BbmpCk1

     

     
     
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  • A Uterus PInata - such fun!

    I was happily surprised to hear three 11 year-olds reciting this viral video verbatim.  And guess what, they all were LOOKING FORWARD to their first period.  

    Check this out.  You'll want to see the rest of the campaign, too.

     

    http://blogs.wsj.com/cmo/2014/06/24/viral-video-of-week-helloflos-period-party-ad/

     
     
  • Why 'why' is imperative for success

    “I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Maya Angelou

    If you need a little insight on our business and inspiration on how to look at work and life here's a little something.

    http://99u.com/videos/24965/michael-wolff-never-stop-asking-why

     

     

     
     
  •  
  • Hello There Smarty Pants

    soooo, how many questions did you play before you ran out of miles?

    http://smartypins.withgoogle.com/ 

     
     
  • VidCon 2014 at Anaheim Convention Center

    This weekend was the 4th multi-genre online video convention. It's for people who love online video, whether Independent creators, enablers, viewers or supporters of all kinds. Here are a few discussions that I thought were pretty darn nifty.

    1. Net neutrality
    2. multi-channel & the relationship between online vid & trad TV
    3. branded content
    4. viral video fame

    Then ofcourse, the real entertainment that really got me 'ooh aah-ing':

    • quiddich...who's up for recreating this?!
    • silent disco (not a typo)
    • lipsync booth and insta slow-mo...pop culture at its heart
    • prom...described as better than the real deal
    • Disney Day...brought to you by the best park on earth

    the best part...Online video celebrities get to show off their gear and highlight what theyre sporting to make those videos so darn addictive.

    So, the ultimate question this Mon, 'where would you have spent your time at VidCon?'

     
     
  • Starbucks Diversifies

    When Starbucks launched their new line of beverages (soda) Fizzio, were they looking to combat the morning soda drinkers? or were they looking to improve dayparting with a pm decaf option.

    http://lp.starbucks.com/fizzio

    Or maybe its just another product line under Refreshers?