Using design thinking, we craft brand experiences that create value at every relevant touchpoint. From in-store merchandising, digital/social/mobile applications and retailer initiatives to local marketing, packaging development and content creation, our purpose is to get consumers and shoppers to buy into your brand and purchase your product.
More than a philosophy
From the way we recruit employees, speak to our clients and approach our work, everything we do at TracyLocke is Buy Design. It’s not just how we think; it’s how we behave. Buy Design is at the heart of our go-to-business process, utilizing art and science across interlocking centers of excellence:
Tools of our trade
We’ve created an innovative array of design-centric tools to help inform and build our strategies, ideas, actions and analytics throughout the Buy Design journey.
Identifies potential barriers and opportunities resulting from the collision of culture, consumers, shoppers and retailers.
BUYER UX MODEL
Enables a holistic view of the path to purchase so the buyer-user experience is contextually relevant at all touchpoints.
IN HER SHOES
This in-store exercise gives a unique, firsthand perspective used to improve the shopping experience.
Ideation that goes beyond brainstorming, utilizing disruptive approaches that result in big ideas.
3C DESIGN EVALUATION
Ensures creative materials capture attention, connect with the shopper and get them to commit to purchase.
Leverages analytic command centers for creative and strategic collaborations, enabling real-time action.
Places the buyer at the center of the journey, mapping out their points of consumer and shopper receptivity.
Allows us to shape a category, a brand and/or a retailer’s future through trend analysis, workshops and immersion.