AdAge just published an article on PepsiCo reducing the number of agencies on their roster. About 100 shops, or 65% of the division's partner agencies, were removed.
But TracyLocke was at the top of a short list of core agencies that PepsiCo will continue to work with.
"The spokeswoman identified those "core" agencies as Omnicom Group networks TBWA/Chiat/Day, BBDO and DDB, as well as Omnicom shop TracyLocke and Genesco, a sports-marketing agency with ties to TracyLocke."
Congrats to everyone who touches the Pepsi business and delivers the creativity with consequence that makes TracyLocke an indispensable partner.
Read the full article here: