Check out The Hub magazine for an interesting roundtable discussion on How Innovators Should Think About Consumers.

Beth Ann adds her insights to the disucssion along with senior leaders from Intel, Vibram and the Kellogg School of Management.

Bolder & Brighter

http://hubmagazine.com/html/2012/hub_46/jan_feb/237230146/roundtable_innovation/index.html

"Innovation is easier now than in the past, but because it's easier the risks are greater. It's cheaper, faster and quicker to test and learn. But because the traditional hurdles aren't there, there's also greater risk." - Beth Ann Kamnikow