We all know that digital is the wave of the 'now' and of the future. Here's an example of how a brand is integrating digital within their advertising. It'd be great if they could offer a coupon and/or direct to a retailer based on where the consumer was located based on where their cell phone was located. Perhaps in the near future!
Pillsbury Targets Tech-Savvy Mom with App Campaign
"The packaged goods maker is trying to show moms how the familiar Crescent dough can be used in a number of different ways. “A 15- or 30-second commercial is great to inspire people, but Pillsbury saw an opportunity to use Shazam to get people to learn more and get recipes,” says Evan Krauss, executive vice president, advertising sales, Shazam.
A specific call to action in the Pillsbury spot instructs the Shazam user to open the app and allow the audio recognition technology to capture the cue and deliver the content in an HTML5 format."
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