Walmart announces it is developing a standardized label that will be attached to help shoppers easily know what foods are good for them.

The foods “must meet rigorous nutrition criteria informed by the latest nutrition science and authoritative guidance from the 2010 Dietary Guidelines for Americans, U.S. Food and Drug Administration (FDA), U.S. Department of Agriculture (USDA) and Institute of Medicine (IOM).”

My question . . . how long before the notoriously pursuasive vendor community in Bentonville find a way to coerce/purchase this label for foods that aren't so healthy?  Will Wilton get a new job from Pepsi to develop a sell-in strategy for PepsiMax, since it doesn't VIOLATE any of the aforementioned organizations' requirements?

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