Christy Pugh

Retail Media / Measurement Specialist


Location

Wilton

Start Year

2010

Favorite Quote

"If it was not measured, it did not happen"

Anything Else?

Fighting "showrooming"

Target is asking suppliers/vendors to help them fight showrooming.

While it's not likely to reverse this trend, it's good to see that they're at least recognizing it and looking to do something to bring value to their in-store guests.

I know that i've definitely 'showroomed' in the past. it's hard not to when you're trying to be a savvy shopper.

 

http://online.wsj.com/article/SB10001424052970204624204577177242516227440.html?mod=wsj_share_in_bot

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