Check out BAK's recent article in the latest issue of The Hub Magazine.
She talks about how a human touch is the future of retail. How human engagement can lure people away from uninspired purchases on their phones and give them a reason to walk into a store.
"What we learn from these brands with their in-house gurus, geeks and geniuses is the secret to the future of brick-and-mortar retail success. We walk away from making purchases on our computers and mobile devices when the level of human engagement, service, and experience is lacking. Retailers must study the limitations of their online experience and that of their competition. This holds the clue of what needs to be exploited and leveraged to give people a reason to shop and revisit Main Street retail."
Read the full article here: