I wanted to call out this specific page of this slideshow that I found about Price Transparency in the retail world today.
Price Transparency is becoming an issue for all retailers big and small. As mobile technology continues to develop, consumers are finding themselves more and more in power of their shopping experiences. Today it's all about finding that golden nugget that separates you from the competition; setting yourself apart.
Mobile is becoming an exciting part of Media today that has yet to be used to its full potential. I think over the next few years we will be seeing some amazing things from this medium.