Ad recall may actually be better for people using mutliple devices while watching TV. Interesting article on the impact of multiscreen usage.
http://www.adweek.com/news/advertising-branding/data-points-multiscreen-mania-140784
Dallas
2004
"To grow, you must be willing to let your present and future be totally unlike your past. Your history is not your destiny." Alan Cohen
Big sports fan, especially the Longhorns and Red Wings
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