Immigration is a hot button topic this election year.

A new study shows that Asians have taken over Latinos as the largest group of immigrants entering the US each year.

As America continues to get more multi-cultural, as agencies we need to broaden our lens to really understand the more diverse American shopper. 

http://inamerica.blogs.cnn.com/2012/06/19/asian-americans-more-than-latinos-are-largest-group-of-new-arrivals-in-u-s/?hpt=hp_t2