See what the AXE brand is doing in Australia to launch their new women's brand. Advertising that can only be seen with special sunglasses
http://bit.ly/KLvwYP
Christy Pugh
Retail Media / Measurement Specialist
Location
Wilton
Start Year
2010
Favorite Quote
"If it was not measured, it did not happen"
Anything Else?
the first invisible ad
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with the sunglasses
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without the sunglasses
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