From rap to reggae? As you may have heard, Snoop Dogg has had an awakening and is shifting gears creatively and spiritually and rebranding himself as Snoop Lion. At first, we all had a good laugh, but the idea of pivoting or taking a turn to explore a tangential opportunity that could pay dividends is very common with tech start-ups. We even see established brands and entreprenuers doing this quite often to boost sales or build their customer base. Time will tell if this gamble works for Snopp Dogg, ahem Lion. 

http://www.fastcompany.com/1844300/snoop-dogg-snoop-lion-pivot