Christy Pugh

Retail Media / Measurement Specialist


Location

Wilton

Start Year

2010

Favorite Quote

"If it was not measured, it did not happen"

Anything Else?

Walmart Tests Grocery Receipt Comparison Tool

"Walmart is testing a program that invites consumers to send Walmart a photo of a grocery receipt from a Walmart competitor. Within a couple of days, Walmart responds with a calculation of how much the consumer would have saved at its stores."

 

Would be better if it were instant... but interesting how WM is going after competitive retailers

 

Click on the link to see ithe video on how this works

http://bit.ly/Rg1jTE

 

ADDITIONAL INFO:

  • Only for exact SKU matches on grocery, health & beauty, and consumables products
  • Private labels and random weigh items (e.g. fresh produce) are not applicable.
  • Receipts must be less than seven days old, and must contain at least 10 items.
  • Compared to “most major” grocery stores, drug stores, and mass merchandiser in participating markets.
  • Comparisons will include specials and loyalty card savings, but coupons are excluded.

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  • Christy Pugh

    NEW INFO: * Only for exact SKU matches on grocery, health & beauty, and consumables products. Private labels and random weigh items (e.g. fresh produce) are not applicable. * Receipts must be less than seven days old, and must contain at least 10 items. * Compared to “most major” grocery stores, drug stores, and mass merchandiser in participating markets. * Comparisons will include specials and loyalty card savings, but coupons are excluded.