Christy Pugh

Retail Media / Measurement Specialist


Location

Wilton

Start Year

2010

Favorite Quote

"If it was not measured, it did not happen"

Anything Else?

Walmart Unleashes Facebook App to Find Gifts People Want

very interesting idea - using FB to help you figure out presents ideas!

 

"Facebook is a rich trove of data for gift recommendations, he said, both because people's friends and families tend to be there and because they're constantly dropping hints, whether they know it or not.

At least that's the theory behind Shopycat. It gathers clues not so much from what people put in their profiles among their interests, said Shopycat Product Director Robert Yeu, as on their updates, comments, app usage and more."

 

Using it now to figure out what to get my dad!

 

http://adage.com/article/digital/walmart-unleashes-facebook-app-find-gifts-people/231280/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+advertisingAge%2FDigital+%28Advertising+Age+-+Digital%29

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