Beth Ann is dedicated to every aspect of the employee and client experience. She is at the heart of a high-performance culture that recognizes that the growth and attraction of top talent is critical to delivering exceptional client leadership. She believes that the way to truly offer integrated marketing as an agency is to build integrated teams from diverse backgrounds. During her two decades in the industry she has touched every aspect of marketing communications across consumer packaged goods, retail, finance, restaurant and technology companies. Beth Ann has led TracyLocke’s transformation into what we call Buy Design which has landed us in the top five of shopper marketing agencies for the past five years running. She is a thought leader in this area writing articles, publishing white papers, speaking at conferences and consulting with clients.
Lance’s flair for turning tons of data and consumer research into constructive insights makes him a key asset to our clients. Before joining TracyLocke, he gained invaluable experience at Element 79 and Euro RSCG, working on a variety of strategic initiatives for Gatorade, Tower Records, Footlocker and Wilson Sporting Goods. Lance is an avid sportsman (if you couldn’t tell by his client roster) and can be found on most weekends on one field, court, course or another. Of course, that’s a whole lot harder these days since he’s a new dad of a 1 year old daughter.