Beth Ann is dedicated to every aspect of the employee and client experience. She is at the heart of a high-performance culture that recognizes that the growth and attraction of top talent is critical to delivering exceptional client leadership. She believes that the way to truly offer integrated marketing as an agency is to build integrated teams from diverse backgrounds. During her two decades in the industry she has touched every aspect of marketing communications across consumer packaged goods, retail, finance, restaurant and technology companies. Beth Ann has led TracyLocke’s transformation into what we call Buy Design which has landed us in the top five of shopper marketing agencies for the past five years running. She is a thought leader in this area writing articles, publishing white papers, speaking at conferences and consulting with clients.

Jim is devoted to building and growing the TracyLocke brand into a global marketing powerhouse.  His passion and drive has helped diversify TracyLocke from an iconic southwest ad agency to a dynamic shop that lives at the center of major client’s integrated marketing initiatives. Since he was promoted to CMO, TracyLocke has added blue chip brands like HP, T-Mobile, WISK, Gatorade, Tropicana and Clorox.  Looking ahead, his charge is to take TracyLocke Shopper Marketing global. Before joining TL, he worked at J. Walter Thompson, Ketchum and The Richards Group.  During that time he helped launch the Japanese luxury car segment with Acura, convinced America that the lowly catfish is really a gourmet food and helped create and launch the Chick-fil-A Eat Mor Chickin Cow campaign. Since 1998, he has called TL his career home where he managed just about every division of the Pepsi business before being named CMO in 2009. Jim and his family live in the beautiful Berkshire mountains of Western Massachusetts.
 

Some creative individuals seek external experiences and validations to develop and inspire. Others find that growth happens intrinsically and internally. Mike represents the latter. In the technology field, it is not uncommon to come across young, energetic, visionary, creative innovators and leaders. For some reason, in the advertising and marketing community it is uncommon for the CCO role. Not at TracyLocke. Meet Mike.

His journey did not begin in a sketchbook – it started on a skateboard. Mike was drawn to the skateboarding culture. He loves its attitude, art, music, culture and community. He believes that understanding an individual's creative story helps unleash their creative potential. His own story holds clues and insight to how he invents, imagines and creates relevant, strategic work throughout his career. His clients have shaped him as much as has his passion for the TracyLocke brand. From PepsiCo, Gatorade, HP, Chase, Dick’s Sporting Goods, Playstation, and Starbucks – Mike gives every element of bringing a brand to life, intimate and inspired attention. His love for the business is contagious to clients, colleagues, employees, prospects and the industry.