Hilary Hanger

Assistant Media Planner

Location

Dallas

Start Year

2011

Favorite Quote

I cook with wine, sometimes I even add it to the food. - W. C. Fields

Anything Else?

My Story:

It was only about a month ago that I got on board with Tracy Locke Dallas, but the experiences I have had thus far have been extremely happy and memorable ones. I look forward to more of those to come.

A little about me:

I am a 2010 Advertising Graduate of The University of Texas at Austin. During that time I took a deep interest in Media and joined the Texas Media Program where I learned from some of the best professors with some amazing clients.

Currently I have a six-month old Welsh Corgi named Loki who I am trying desperately the potty-train, which let me tell you is not the easiest of challenges. Putting together a media plan in 24 hours I am quite sure is easier than this, but you do what you can, right?

What account am I on, you may ask? Pizza Hut! My team is fantastic and I am learning so much from them daily. I look forward to seeing my contribution to the team as well as becoming a Media Planner some day.

    Google's Mobile Playbook

    http://www.themobileplaybook.com/#/1_3 

     

    I wanted to call out this specific page of this slideshow that I found about Price Transparency in the retail world today.

    Price Transparency is becoming an issue for all retailers big and small.  As mobile technology continues to develop, consumers are finding themselves more and more in power of their shopping experiences.  Today it's all about finding that golden nugget that separates you from the competition; setting yourself apart.

    Mobile is becoming an exciting part of Media today that has yet to be used to its full potential.  I think over the next few years we will be seeing some amazing things from this medium.

     

     

     

    0 comments

     
    Jul11
     

    New account already?

    So it's only been 2 months and already I am moving on to a new account...both literally and figuratively. 

     

    HELLO TEXAS LOTTERY!

     

    This is a great opportunity!  Because they are new business for TracyLocke...or rather we have never planned for them...I get to experience every facet of planning from scratch.  The kicker?  Their FY starts in September, so the planning is starting pretty much right away.  So no waiting around, testing the waters.  It's all about taking the plunge!

     

    Did I mention the new team is pretty amazing as well?

    0 comments

     
    May27