Is anyone else surprised about how my public interest design is getting lately? Consciously or subconsciously the masses have embraced design seamlessly into their lives, at times not even realizing its impact in their day to day lives. From being a niche topic—design has come to being omnipresent, and everyone is taking notice. it is now intergrated into everyone's lives—socially and emotionally and is creating richer life experiences. Plus, design for the masses doesn't mean what it means to us designers, it is a means to more meaningful experiences and they're expecting it more and more. For designers it's a craft. That might have to change. it's good for design, and certainly design for good. The service industry can't afford to not take notice. Adapting to this change only makes sense and will allow for an easier acceptance of their products in the consumers lifestyles.