first we saw it with tattoo parlor applications, now college prep courses are using QR codes to weed out students that may not be suited for the class.
check it out
http://www.springwise.com/israel-qr-code-application-form-scannable-students-high-iqs/
Is anyone else surprised about how my public interest design is getting lately? Consciously or subconsciously the masses have embraced design seamlessly into their lives, at times not even realizing its impact in their day to day lives. From being a niche topic—design has come to being omnipresent, and everyone is taking notice. it is now intergrated into everyone's lives—socially and emotionally and is creating richer life experiences. Plus, design for the masses doesn't mean what it means to us designers, it is a means to more meaningful experiences and they're expecting it more and more. For designers it's a craft. That might have to change. it's good for design, and certainly design for good. The service industry can't afford to not take notice. Adapting to this change only makes sense and will allow for an easier acceptance of their products in the consumers lifestyles.
http://www.publicinterestdesign.org/
Well written article about experiential advertising
http://www.getthefive.com/articles/the-marketeer/method-10-x-10-the-experience-tells-the-story/
There has been a lot of chatter recently about Abercrombie & Fitch and who the CEO likes to target. See what one man is doing to stand up to him.
Brilliant 'Social' Bud activation. Completely on brand. And with incredible food-service potential.
http://youtu.be/xTFoq-4IHD0
Anyone can photograph the outside of the food we eat, but what about the inside?
http://bethgalton.com/conceptual/#
Even Harvard agrees with me.
http://hbr.org/2012/10/data-scientist-the-sexiest-job-of-the-21st-century/
With Vine now being the latest shiny new digital toy that brands want to play with, here's a quick collection of examples of how some brands are using it well (including Urban Outfitters), and a few not-so-much. Time to get inspired!
http://www.businessinsider.com/brands-are-doing-incredible-things-on-vine-2013-5#when-vine-launched-january-25-it-took-brands-less-than-24-hours-to-jump-on-the-platform-urban-outfitters-was-the-first-to-put-out-what-it-calls-the-most-important-vine-youll-ever-see-1
Coke shows a way to think about how the operational delivery process of a product can help in communicating the brand promise.
Looks like they had these custom built rather than mass produced. Obviously, there will be operation issues (higher frequency refill, power to new dispensing locations, etc). Still, how can we think about letting each piece in the supply/distribution chain work for our brands?
http://www.coca-colacompany.com/videos/diet-coke-presents-the-slender-vender-ytwyyuxxcctwu
There's little need to name a partner/property, or product features, when an ad tied-in with a blockbuster re-boot is done well enough: http://mashable.com/2013/05/07/zachary-quinto-leonard-nimoy-audi-ad/
"During August's OppiKoppi Music Festival, attendees can order beers from their phones to be delivered the event's District 9 campsite. The beer-equipped drones will swoop down and deliver beer via parachute to the appropriate customer..."
Seems like there's a few bugs to work out, but will we be advertising on drone parachutes in the future?
http://mashable.com/2013/05/05/beer-drones/
In an effort to provide abused children with a safe way to reach out for help, a Spanish organization called the Aid to Children and Adolescents at Risk Foundation, or ANAR for short, created an ad that displays a different message for adults and children at the same time.
http://gizmodo.com/this-ad-has-a-secret-anti-abuse-message-that-only-kids-493108460?autoplay=1
This outdoor display ad has a secret. It can communicate distintct messages to children and to (possible aggresor) adults, as at the same time.
http://gizmodo.com/this-ad-has-a-secret-anti-abuse-message-that-only-kids-493108460
Definition:
"Behavioural economics is a reaction to traditional economic theory, which has tended to assume that decision-making is based on individuals acting rationally. Behavioural economics shoots holes in this by demonstrating how our behaviour is, to a large extent, unconscious, irrational and socially driven....We may be dealing with behaviour that’s irrational, but that doesn’t mean it isn’t predictable."
Behavioral Economics 101
We use rules of thumb to cut through complexity
It would be impossible to make considered, rational choices for more than a handful of items when doing a weekly shop at a supermarket. To make sense of the sheer amount of information, we unconsciously adopt coping strategies, or heuristics.
We are hard-wired to think relatively
We focus on the relative advantage of one thing over another, rather than its absolute value.
We are heavily influenced by other people
We tend to observe and copy what others do and, generally, we like conforming. And even when we think we are being individual, our choices are still influenced by aspirational people, experts or people we want to impress. Standing out from the crowd isn’t the same as not being influenced by it.
We think short term and we are loss-averse
The ‘buy now, pay later’ bias can affect everything from our choice of sofas to our pension planning and long-term health.
hopefully this will speed up the process of scanning, buying products without the grocery stores needing to buy new scanner / readers.
check out the details here http://bit.ly/ZRBXRk
...here's a bunch of data from Ipsos about the state of the industry.
http://www.ipsos.com/content/here-are-some-key-findings
Full report is here:
http://www.ipsos.com/sites/ipsos.com/files/Drinking-to-the-Future-Trends-in-the-Spirits-Industry.pdf
Here's an excerpt about the U.S.
US consumers are increasingly concerned about the effects of excessive drinking on
both health and personal appearance. As a result, ‘Skinny’ or low-calorie pre-mixed
cocktails are growing rapidly in the ready to drink (RTD) category.
Young women are the demographic driving RTD growth in the US. Our research
shows that women are both more likely than men to consider pre-mixed cocktails
and to be concerned about health and personal appearance.
Alongside the skinny trend, low alcohol cocktails, wines and RTD variants are taking
off in the United States. In general, US consumers are looking for lighter alternatives.
Beam’s ‘Skinnygirl’ brand grew by 388% in volume between 2010 and 2011
Fab launches first-ever retail outlet. Online and physical space retail colliding seamlessly.
http://mashable.com/2013/04/30/fab-launches-first-retail-store-design-your-own-furniture/
Remember that inspiring NIKE ad from last summer featuring the overweight kid jogging down an empty street with the TOM HARDY whispering about "greatness"?
It spot was risky and unapologetic and now it's reaping rewards again, because that kid has lost 32 lbs.
It's all over the ad blogs, he's making rounds on the morning shows and the first thing they do is show that commercial, for free (http://bit.ly/14WqIyS)
This is a great example of why it's important to take risks in advertising, because you never know when one of your bets is going to come from out of the blue and reward you one more time.
If you haven't seen it the original, here you go. http://youtu.be/2JnYcuRW_qo
Interesting fact-based TED talk about what attributes to a satisfactory work-self relationship.
http://www.ted.com/talks/dan_ariely_what_makes_us_feel_good_about_our_work.html
The 12 employees at Peanut Butter & Co. used a 6-second video to promote a buy-one-get-one-free coupon for National Peanut Butter & Jelly Day, which falls on April 2, in case you were wondering. The effort generated 300,000 impressions and 6,000 coupons downloaded. Simple, relevant value.
Learn more here: http://read.bi/ZkCqub
Pretty cool tech in a mall in Hong Kong.
http://kotaku.com/awesome-tech-demo-turns-you-into-iron-man-472613965
http://www.myfoxny.com/story/21888847/target-apologizes-for-label-on-plus-size-dress
Whoops.
https://www.youtube.com/watch?v=axHe_BVY_9c
The Harvard Business Review has posted a list of seven rules for managing creative people, a bit interesting, a bit condescending.
http://blogs.hbr.org/cs/2013/04/seven_rules_for_managing_creat.html
Another shout out for Diet Pepsi on The Dieline includes artwork created at TL for Target! Awesome work done by the team in Wilton (Amanda Maurutis, Corinne Bolanos, Jen Roche, Sarah Kelleher, Matt Coppola, and Matt Nevins)!
http://www.thedieline.com/blog/2013/4/4/sip-in-style-limited-edition-diet-pepsi-mini-can-by-vern-yip.html
40 years ago yestserday, (April 3, 1973), the first cell phone call was made by Martin Cooper (motorola employee)
take a look at the infographic to see how far we've come with our cell phone technology!
Enter any topic into the search bar and it will create a dashboard with current relevant information. You can also create a dashboard and bookmark the link and it will save the topic and layout information with updated content when you re-visit.
Awesomely engraved skate decks by Magnetic Kitchen. I can always appreciate innovativeness but when the design is just as cool... Just check out the link!
http://knstrct.com/2013/03/19/magnetic-kitchens-laser-engraved-skateboard-decks/
Mike Brodie is well-travelled, but by unconventional means. In 2002 the photographer, then in his late teens, skipped town and started train hopping. In the years since, Brodie has travelled over 50,000 miles through 46 states by train, toting his cameras to document the experience.
While on his path of post-adolescent/pre-adulthood discovery, Brodie discovered a network of fellow train hoppers, and equipped with his ever-present Polaroid SX-70, picked up the nickname "The Polaroid Kidd".
His series of photographs – Brodie shot with Polaroid and 35 mm film – draws from his seven-year stint train hopping across the country, and offers a poignant look into the grit and the grime, the adventure, and the punk idealism the lifestyle entails. Brodie's work simultaneously captures a sense of fright and a sense of freedom in the journey of these young travelers, going wherever the tracks may lead them.
Mike Brodie's photographs can be seen in person at the Yossi Milo Gallery in New York.
http://www.mbart.com/exhibitions/_101/_img/
good advice about making sense of data from an editorial perspective:
Best takeaway:
"start by trying to make the data you’re working with smaller – to try to reveal the story within."
http://www.research-live.com/blogs/creating-stories-out-of-data/4009417.blog
Six of our young creatives have been participating in a monthly, worldwide under-30 creative competition called Young Glory.
The competition spans eight months, with one brief per month from a big-name judge.
They have been submitting ideas every month for briefs ranging from “Come up with an idea to help curb overpopulation.” to “Motivate people to use Bing over Google.”
In January, we had the winning submission!
The brief's challenge was "Taxes are a necessary evil. Make them cool."
So they made a video around an idea of controlling where 5% of your taxes go and called it My5.
My5 took highest honors in the Professional category.
The leader boards haven't been updated yet, but after they add up the points, TracyLocke will be tied for second place among all competing agencies.
We have three more months to get enough points to take first place!
Results
http://youngglory.com/round-4--professional-results
Team Members
Nedal Ahmed
Bryan Barnes
Austin Campbell
Stacy Mann
Richard Ward
John Wolfe
Samsung is now setting the bar. This is unbelievable!
http://www.youtube.com/watch?v=qLjfUhLPUH0
Walmart.com has introduced a “trending now” capaibility to help shoppers browse its assortment based on what’s popular. The trend types include filtering items by:
New Pin in the social media site Pinterest
Best rated
Just sold on Walmart.com
Best seller on the website
Just reviewed
Top searched
Users may also filter by departments, including auto & DIY, baby & kids, movies/music/books, toys & video games, home/furniture, and electronices & office
Another great way to drive consumers towards the product.
http://www.youtube.com/watch?v=Q5mHPo2yDG8&sns=em
Duct tape. It's not just for auto repair.
http://www.designer-daily.com/sculptures-by-takahiro-iwasaki-31941
A collection of smart, creative print ads
http://www.designer-daily.com/a-collection-of-smart-creative-print-ads-31740
http://www.designer-daily.com/3doodler-the-worlds-first-3d-printing-pen-31869
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