There is a lot of debate around whether or not digital and emerging media will "kill" traditional media.  Shiv Singh, global head of digital for PepsiCo, does a great job discussing the four top trends (currently) we all need to consider.  While we shouldn't abandon traditional channels we must realize the importance of connecting with consumers in new and relevant ways.

http://adage.com/article/digitalnext/digital-trends-worry-media-companies/236677/?utm_source=daily_email&utm_medium=newsletter&utm_campaign=adage

Pinterest has become part of our everyday culture, but discussions have continued about how it will evolve.  Well, Fancy may have beat them to the next level by adding the "buy" button within the site.

Could this be the new way to reach millennials and their wallets?

http://www.mpdailyfix.com/three-reasons-fancy-fits-millennials-more-than-pinterest-does/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+MarketingProfsDailyFix+%28Marketing+Profs+Daily+Fix%29

Ad recall may actually be better for people using mutliple devices while watching TV.  Interesting article on the impact of multiscreen usage.

http://www.adweek.com/news/advertising-branding/data-points-multiscreen-mania-140784

Great read on the importance of creative and media working together!. 

http://adage.com/article/mediaworks/reasons-media-strategy-creative/233903/

As companies begin confirming how much time they purchased in the Super Bowl broadcast speculation turns to how many advertisers will air more than a 30 spot.  Will there be another 2 minute spot this year?

http://adage.com/article/special-report-super-bowl/super-bowl-return-days-spectacular-1984-ad/231849/?utm_source=digital_email&utm_medium=newsletter&utm_campaign=adage

More important than ever to lead our Clients through the Media jungle as consumers today believe "I program my media, it doesn't program me."

http://adage.com/article/small-agency-diary/agencies-vital-clients-fault/230927/