New York
2011
The power of accurate observation is commonly called cynicism by those who have not got it. ~George Bernard Shaw
I'm a semi-pro culturalist. That's a stiff-shirted way of saying I like to travel and see any kind of people, places, things, trends, and events in the good ol' US of A. Which comes in handy when doing what we do and communicating authentically to the diverse sub-cultures inside each region and state. Except Alaskans, Hawaiians, and Dakot-ers. Eff 'em. Those are the 4 states I haven't stayed in yet.
and rising...
Pinterest became the 4th largest organic traffic source in the world:
and the top 3 are trending down as well... Passion and credibility together are a powerful tool for shopper motivation
Second link if you wanted a cheat sheet for everything you needed to know about Pinterest: (**Infographic)
It started with the "account guy" showing his HP tablet to a friend, whose son has autism, which turned into a hackathon across software disciplines, which turned into a donation campaign to get tablets into schools, which turned into filming one of the students in a documentary short film that made its way to Cannes.
360 integration? More like a 720. An inspiring, powerful, motivational, and emotional communication...
And all threaded through the voice and vision of HP.
bit.ly/MLFpJu
“We lit the spark,” Silverstein says, “and, hopefully, people more capable than us will keep this going.”
http://
Enter Storify. If you haven't seen it yet, it's just beginning to gather steam after being listed as "Hot" in mid-2011. Pull every social platform you have, write, and post an in-depth experience on topics you love. Brands are telling their stories as well.
or go right to site:
...And finally show your friends you're not one-dimensional :)
If you haven't seen yet - we've been playing with it in the SoHo office for a few weeks - very addictive.
...If you think of this as a beta, or not quite 1.0, it has some potential. Needs more artistic filtering as well:
cinemagr.am
To help safety on delivery routes with so many cyclists, make people smile, and just straight up viral, Domino's fitted their scooters with a secret ingredient - human sound.
As they scoot to their destination, the box in back makes sounds like when you used to play with your Hot Wheels as a kid:
"When the delivery person honks it sound like ‘lekker lekker’, meaning 'tasty tasty'. A stationary engine sound like ‘Domino’s, domino’s, dododomino’s, domino’s’ and accelerating sound like ‘mmmmmmmmmmm tasty mmmmmmmmm domino’s mmmmmmmmmm pizza"
Fantastic workaround knowing the rules and bending them - Smart Car put their posts in motion.
Check this out:
or just go their feed:
http://twitter.com/#!/smartArg
and hold down "J" on your keyboard. It's that simple!
Ideas worth spreading in the future world. A pretty awesome use of branded entertainment embedded inside TED seamlessly. You can't stop Guy Pearce. He could play the Queen.
Doesn't hurt to have Ridley Scott direct and revive his 1984 ad feel either...
Art driving commerce. The ads of Dr. Seuss.
They're also amazing precursors to his books, and how he earned a living during the great depression: FLIT, HollySugar, and Shaefer beer among favorites:
http://bit.ly/AuEMd6
I encourage you to read \"Dr. Seuss and Mr. Geisel,\" a great read on his amazing life journey.
Important to watch given the migration of conversation over to social gaming. It's a more intimate and personal experience to chat while playing than either FB or Twitter can provide, and now with even more familiar brand names. Not to mention the offline versions of Mafia Wars and the 'Villes completing the circle.
http://on.wsj.com/yafg0L
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