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    Storymaking: The Next Evolution in Storytelling

    Storytelling in marketing and advertising has been all the rage for the last 5-10 years. But there's a new term in town - storymaking - how brands today are activating their customers and turning them into not only evangelists but also publishers.

    I took a look at the implications of storymaking and highlight three brands that are already ahead of the curve.

    Read the full article here >> http://www.saydaily.com/2014/10/storymaking

    0 comments

     
    Oct24
     

    Walmart analyst meeting: Top 3 takeways for suppliers

    Just puiblished insights from WM's analyst meeting. Basically, it's their 3 top goals for 2015 and beyond.

    1. Thorough rethinking: Walmart knows they need to adapt to effectively reach today's shoppers. Expect to see an increase in digital initiatives, smaller stores and a focus on fuel, fresh, digital connections. Now is the time for brands / manufacturers to advise WM on their specific categories and smaller store dynamics.

    2. Invest over harvest: Priority is growth. THis means more investments in fresh, in-stocks and faster check-out experiences (gasp). Expect some big changes in-store, changing merchandising, and other trip-driving services.

    3. Disruptive Innovaiton: Walmart wants to test "go to market approaches", learn from the failures and make them better. (some examples would be the canceled Scan&GO self-checkout,l aunch of e-receipts)

    How can our clients continue to help WM deliver on their EDLP but also help shoppers with fast and easy shopping trips?

    Check out the full article: (you'll need your Kantar login) - http://bit.ly/1sXFpvQ

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    Oct18
     

    How Target is promoting Halloween

    Check out how Target is using Instagram for DIY Halloween. Obviously, the items they use can be purchased at Target stores. very interesting. check it ou

     

    http://bit.ly/ZE0Lmk

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    Oct15
     

    Amazon Opening a Physical Store in NYC

    Amazon is opening a pop-up physical store in midtown Manhattan ahead of the holidays. Camp out in the NY office and stock up on your holiday shopping!

    http://www.cnbc.com/id/102070643

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    Oct09
     

    Walmart game changer - pickup system

    Walmart is testing a new concept called Walmart Pickup – Grocery, a service that allows customers to order online from a selection of 10,000 grocery and household products and schedule a pickup time for as little as two hours or as far as three weeks in the future. The experiment is taking place at a Walmart warehouse in the northwest Arkansas town of Bentonville, where Walmart is headquartered.

    read more about it here:

    http://ti.me/ZC8uSt

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    Oct03
     

    "Where there is adversity there is also opportunity"

    If you don't believe me, no worries. I have a much more eloquent, charming and articulate person to tell you an incredibly emotional story. 

     

    https://www.zeitgeistminds.com/talk/6069308346073088/health-advances-and-getting-past-impossible-martine-rothblatt

     

     

     

     

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    Oct03
     

    The 5 Myths of Viral Content

    There are a number of myths about what makes content go viral, perpetuated by popular opinon. However, you'd be surprised to find out how many of these are flat wrong and what truly gives content he best chance to succeed (hint: there's no formula, but it's not magic either).

    You can read my thoughts about this topic on Say Media's blog >> http://www.saydaily.com/2014/09/viral-content-myths

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    Sep29
     

    Shopper Marketing Digital Playbook

    The “Playbook” is a brief rundown of the technologies and platforms – websites, mobile apps, social networks, etc. – that 13 key retailers are employing to drive digital shoppers to bricks-and-mortar locations or, increasingly, to get them to buy online.

    Check it out.  http://bit.ly/1va8RPy

    Email me if you want a PDF

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    Sep26
     

    Spoiler Alert!

    Feel guilty for binge watching, now Netflix wants to spoli your season.

    See how much spoiling you can take.

    http://spoilers.netflix.com/spoil-yourself/

    0 comments

     
    Sep26
     
  •  

    American Express Partners with Birchbox, Bonobos and Rent the Runway to Launch Inaugural “Online’s Day Off” Shopping Event...and it's tomorrow!

    http://www.onlinesdayoff.com/

    American Express’ U.S. Small Merchant Group has partnered with Birchbox, Bonobos and Rent the Runway to present Online’s Day Off, a two-day event that kicks off with a thought-leadership panel yesterday, followed by a one-day shopping event tomorrow. The events will showcase innovative ways e-commerce pioneers have parlayed their online success into the physical world and bring new networking opportunities to small merchants.

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    Sep19
     

    Stunning!

    This series of photos was shot with a DSLR by Metron an American photographer.  He did not use any video, but successive stills and by changing the speed at which they are shown, he achieved some amazing effects. The subject matter is the natural canyons including Bryce, Zion, Grand etc.  The photos made me stop and reflect on the beauty of nature.
     
    http://vimeo.com/13888708

     

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    Sep18
     

    The Next Step in Grocery Wars: Personal Shoppers

    The innovative personal shopping app Instacart provides customers with personal shoppers who will either gather your requested items for pick-up at the store or deliver them to your home within 1-hour. Right now the service is available in 15 cities at supermarkets including Whole Foods, Costco, and Kroger.

    However, Whole Foods has taken it a step further, embedding shoppers in their stores already, just waiting for your order to come in with the promise of delivering the items in as little as 1-hour.

    It's a unique partnership between app-technology and manpower at grocers.

    http://fortune.com/2014/09/08/whole-foods-instacart-turn-up-heat

     

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    Sep09
     
  •  

    Only in Oklahoma, or not

    http://totalfratmove.com/university-of-oklahoma-advertised-its-higher-learning-institution-with-a-blatant-grammatical-error/

    And only a month before, the University of Texas Media Guide went out with Texas spelled wrong.

    Support your local proofreader!

     

    0 comments

     
    Sep04
     

    Mobile Ice Cream Social Using Beacon Technology

    This may be of interest to you if you are curious what brands are doing with mobile Beacon technology, or if you just really like ice cream

    http://www.psfk.com/2014/09/m-pulse-mobile-app-social-ice-cream-experience.html

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    Sep01
     

    Pandora Is Booming Amongst Latinos, Why?

    Hi, 

     

    Ran into this interesting piece on the total number of Hispanics listening to Pandora and why the digital radio is so successful amongst the cohort. 

     

    A missed opportunity for our partners if not acted upon and an explanation of how Pandora has set the grounds for more future success. 

     

    http://nglc.biz/2014/08/17/why-pandora-is-booming-with-hispanic-users/

     

     

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    Aug27
     

    worlds largest c-store is partnering with a loyalty provider

    Read about how 7Eleven is going to continue to expand upon their loyalty test with the company, BELLY.

    By the end of this year, over 2,600 7-Eleven stores’ loyalty will be powered by Belly’s digital marketing platform. This will bring the total participation to one-quarter of 7-Eleven’s locations in the U.S. and Canada.

    bit.ly/1p8DdLk

     

    We have contacts at Belly so let me know if your retailer / client wants to run a program!

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    Aug27
     

    AmazonSmile Lets You Direct a Portion of Your Purchase Proceeds to Charity

    Today I stumbled across Amazon's "Smile" shopping portal. While this isn't brand new to Amazon, it is currently being strongly promoted on their website. The portal allows you to direct a portion of your purchase proceeds to a chartiy, and best of all -- you get to pick which charity to support. Retailers like Target have had successful social campaigns in recent years using similar tactics through Facebook, but Amazon's is right on its homepage and tied directly to your purchase.

    I'm personally a strong advocate of ethical commerce and do make purchase decisions based on what kind of social good may (or may not) result from how I spend my dollars. To me it's exciting to see Charity: Water and Pencils of Promise included in the AmazonSmile featured charities, though if you wanted to pick a different cause, there's a search option that allows you to pick from an extensive list of other participating charities. This includes local organizations as tiny as a specific school district's PTA.

    Check out the portal here: http://smile.amazon.com/ 

    Naysayers have pointed out that AmazonSmile is giving shoppers the warm fuzzy feeling without actually giving any extra money to charity. The donations are all coming from Amazon. Yes, this is a good example of "slacktivism," but if you weren't planning on donating $5 to a charity today and now with a click of a button you have placed a vote for where Amazon should direct its charitable giving, one could argue that's still a positive.

     

     

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    Aug22
     

    Kroger and Healthy Living - omni-channel news

    Kroger officially just closed on their purchase of Vitacost.com

    WHY does this matter to you and your clients? If you've ever been in a Kroger meeting with me, you've heard me say how Kroger is lacking in their digital precense. NO MORE. we will see some really big changes in the months / years ahead. With the close of this deal, Kroger is now officially an e-commerce retailer, with the content and price savings and infastructure to make it a really big deal.

    in 2012,  Vitacost said that they “want to be known as the Wal-Mart of Whole Foods.”  Product prices are as much as 50% off from the usual retail price, and in addition the e-retailer offers multiple online promotions, coupons, and a savings program to maintain shopper loyalty and generate traffic.

    So, sign into Kantar to read the fuill article and think about how you'll need to really start bringing health and e-commerce to your Kroger clients.

    http://bit.ly/1mqP2fW

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    Aug21
     

    Share a Coke results

    and because i'm sure I'll get asked for the results, here is what has been published so far

    ;)

     

    http://bit.ly/1qkkEF0

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    Aug18
     

    Magenta: Creativity and the Meaningful side of Skateboarding

    Great video on how a common vision has inspired a new brand to really stand out from the rest.

    http://vimeo.com/90116548

     

     

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    Aug01
     

    80/20 market research

     

     

    More insight from a site worth bookmarking.

    http://marketingsmartaleck.wordpress.com/2014/07/29/8020-market-research/ 

     

     

     

     

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    Jul30
     

    Amazon resells 3D-printing products and services

    Amazon's new 3D Printing Store allows customers to order a variety of products made with 3D printers, such as iPhone cases and jewelry. 3DLT, Mixee Labs, Sculpteo and other 3D-printing companies turn out the products and provide the services offered in the Amazon store.

     

    http://mashable.com/2014/07/28/amazon-3d-printing-store-2/

     

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    Jul29
     

    Word Crimes

    While the lyrics of one of Weird Al Yankovic's latest videos speak directly to the hearts of copywriters and grammaristas everywhere, the kinetic typography, motion graphics and visual effects it employed got the attention of art directors and designers alike. Check out this behind the scenes look at the making of the music video for "Word Crimes," made in 500 hours by one animator.

    http://jarrettheather.com/wordcrimes/?scid=social27979306

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    Jul26
     

    The Social Commerce Wave is Building Momentum

    If e-commerce was the first digitally-enabled fundamental shift in the way we buy products, social commerce is the second. The idea of shopping from within social platforms like Twitter, Facebook and even Instagram are becoming reality.

    Twitter recently announced their plans to purchase CardSpring, which will give them the infrastructure to provide brands with the opportunity to add a "Buy Now" style button to their tweets.

    http://recode.net/2014/07/20/with-cardspring-deal-twitters-e-commerce-strategy-emerges-in-time-for-holidays/

    Twitter has already worked with brands like Amazon (#AmazonCart) and Amex (#AmexBestBuy) to allow users to purchase products (or at least add them to a shopping cart) simply by crafting a tweet and adding a specific hashtag.

    http://techcrunch.com/2014/05/05/amazon-extends-its-shopping-cart-to-twitter/

    Plus, a service called Like to Know It allows you to have product info and a link to buy sent directly to your email simply by Liking an Instagram photo. All content producers need to do is set up the product page with a liketk.it link.

    http://liketoknow.it/

    I'll be keeping an eye on social commerce.

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    Jul23
     

    Word Crimes

    This has already gone viral, but for those of us who cringe over the improper use of ampersands, apostrophes and commas, it's vaildation.

    http://youtu.be/8Gv0H-vPoDc 

    Weird Al Yankovic is a national treasure, and belongs in any Hall of Fame on the planet, Rock and Roll or otherwise. Besides, he's been doing his thing since before some of our colleagues were born. Long may he wave. 

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    Jul16
     

    If Content is King, Who is the Heir?

    Content may be king, but it takes more than just a king to rule an empire.

    Here's my latest contribution to the Say Media blog - http://www.saydaily.com/2014/07/content-is-king

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    Jul14
     

    Snapchat - not just for inappropriate photos

    We all joke about Snapchat and have even included it in some of our planning ideas, but this quick article shows us that it really can be used as an effective tool - you just need to use it correctly to entice your consumers.

     

    http://www.linkedin.com/today/post/article/20140709235704-39983137-why-snapchat-is-your-secret-marketing-weapon?trk=eml-ced-b-art-Ch-2-9203716953933210652&midToken=AQFSpOgQetPf7Q&fromEmail=fromEmail&ut=3d536z7BbmpCk1

     

    0 comments

     
    Jul14
     

    Derek Jeter // RE2PECT

    So official!

    http://youtu.be/X03_bNuihLU

     

     

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    Jul14
     

    A Uterus PInata - such fun!

    I was happily surprised to hear three 11 year-olds reciting this viral video verbatim.  And guess what, they all were LOOKING FORWARD to their first period.  

    Check this out.  You'll want to see the rest of the campaign, too.

     

    http://blogs.wsj.com/cmo/2014/06/24/viral-video-of-week-helloflos-period-party-ad/

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    Jul11
     

    Why 'why' is imperative for success

    “I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Maya Angelou

    If you need a little insight on our business and inspiration on how to look at work and life here's a little something.

    http://99u.com/videos/24965/michael-wolff-never-stop-asking-why

     

     

    0 comments

     
    Jul08
     
  •  

    Hello There Smarty Pants

    soooo, how many questions did you play before you ran out of miles?

    http://smartypins.withgoogle.com/ 

    0 comments

     
    Jul03
     

    VidCon 2014 at Anaheim Convention Center

    This weekend was the 4th multi-genre online video convention. It's for people who love online video, whether Independent creators, enablers, viewers or supporters of all kinds. Here are a few discussions that I thought were pretty darn nifty.

    1. Net neutrality
    2. multi-channel & the relationship between online vid & trad TV
    3. branded content
    4. viral video fame

    Then ofcourse, the real entertainment that really got me 'ooh aah-ing':

    • quiddich...who's up for recreating this?!
    • silent disco (not a typo)
    • lipsync booth and insta slow-mo...pop culture at its heart
    • prom...described as better than the real deal
    • Disney Day...brought to you by the best park on earth

    the best part...Online video celebrities get to show off their gear and highlight what theyre sporting to make those videos so darn addictive.

    So, the ultimate question this Mon, 'where would you have spent your time at VidCon?'

    0 comments

     
    Jun30
     

    Starbucks Diversifies

    When Starbucks launched their new line of beverages (soda) Fizzio, were they looking to combat the morning soda drinkers? or were they looking to improve dayparting with a pm decaf option.

    http://lp.starbucks.com/fizzio

    Or maybe its just another product line under Refreshers?



    0 comments

     
    Jun26
     

    French Grocer Brands Ugly Fruits in Order to Conserve.

    Click below to view

    https://www.youtube.com/watch?feature=player_embedded&v=p2nSECWq_PE

    0 comments

     
    Jun19
     

    "Gimme Pizza!"

    Does this herald the first step in a new way of getting food into our bellies?

    Domino's Jumps Ahead In Mobile-Marketing With Voice-Activated App

    http://www.mobilecommercedaily.com/dominos-jumps-ahead-in-mobile-ordering-with-voice-activated-app

    via www.mobilecommercedaily.com 

    0 comments

     
    Jun17
     

    Facebook unveils anonymous login

    http://money.cnn.com/2014/04/30/technology/social/facebook-anonymous-login/index.html

     

    Are you uncomfortable with the information Facebook shares about you with third-party apps and websites? Good news: Facebook has a solution.

    0 comments

     
    Jun12
     

    Dinosaurs Change Hollywood

    Great video of how Industrial Light & Magic didn't wait for a brief from Steven Spielberg, and changed movie history.  

    Instead of letting other, more practical shops create the dinosaurs for the film Jurassic Park, ILM went rogue and digitally created the dinosaurs themselves. When they showed their work to the movie's producers, they redefined Hollywood in a single moment.

    https://www.yahoo.com/movies/see-how-the-digital-dino-effects-of-jurassic-park-88145649063.html 

    0 comments

     
    Jun10