Remember that inspiring NIKE ad from last summer featuring the overweight kid jogging down an empty street with the TOM HARDY whispering about "greatness"?

It spot was risky and unapologetic and now it's reaping rewards again, because that kid has lost 32 lbs. 

It's all over the ad blogs, he's making rounds on the morning shows and the first thing they do is show that commercial, for free (http://bit.ly/14WqIyS)

This is a great example of why it's important to take risks in advertising, because you never know when one of your bets is going to come from out of the blue and reward you one more time. 

If you haven't seen it the original, here you go. http://youtu.be/2JnYcuRW_qo

TLers,

Some of you have been complaining about "creepy new hires" walking the halls of TL. Well, I just wanted to let you know, those aren't new hires, those are our old friends and coworkers, but with mustaches. I know, it's all very confusing. 

Thankfully, TAXI 2 created a hilarious spot dispelling the idea that mustaches make you creepy. 

http://adsoftheworld.com/media/tv/movember_davids_big_problem

Enjoy.

DUNKIN' DONUTS brilliantly syncs DD radio spots with the aroma of DD coffee on public buses in SEOUL. 

This is opens the door for countless opportunities. 

http://www.thedenveregotist.com/news/national/2012/july/26/dunkin%E2%80%99-donuts-improves-south-korean-bus-odor

Damn near every brand has a window to display things and how many of those windows are intersting? The answer is, "Zero, or really close to zero." 

That's why ASICS teamed with PINKY TAYLOR to add some art to some boring store windows for their "colors that run" campaign. 

Look and see how cool things can get when you love your brand. 

http://www.thedenveregotist.com/news/national/2012/july/3/asics-doing-interesting-window-installations