Remember that inspiring NIKE ad from last summer featuring the overweight kid jogging down an empty street with the TOM HARDY whispering about "greatness"?
It spot was risky and unapologetic and now it's reaping rewards again, because that kid has lost 32 lbs.
It's all over the ad blogs, he's making rounds on the morning shows and the first thing they do is show that commercial, for free (http://bit.ly/14WqIyS)
This is a great example of why it's important to take risks in advertising, because you never know when one of your bets is going to come from out of the blue and reward you one more time.
If you haven't seen it the original, here you go. http://youtu.be/2JnYcuRW_qo