Strategic Planning
In today’s fragmented marketplace with communications everywhere created by everyone, it is more challenging than ever to move consumers. This brings
a whole new meaning and importance to the ideas we create at TracyLocke. And it all starts with Strategic Planning.
Our Strategic Planners strive to understand how communications can move people from the first moment of awareness of a brand all the way to the moment of purchase.
In order to do this, we draw from a robust toolbox of qualitative and quantitative techniques for insight into consumers, shoppers, culture, brands, media and the retail environment.
Our planners then create “portable” idea platforms from a complete understanding of not only who we are trying to reach and what we want to convey in our conversation with them, but also when, where and how best to reach them.
Media Planning
Our media planning and buying resources reside within the agency. We work closely with account service, strategic planning and creative partners to craft innovative media solutions.
Plans for our Clients reflect the full range of national and local broadcast, digital, out-of-home, print and in-store strategies, designed to engage the consumer throughout the day. And it’s local market planning we do best.
Our media department understands the value of every dollar, so we invest rather than spend Client dollars. And, unlike most agency partners, we offer a dedicated Media Merchandising team to customize an integrated model based on each Client’s needs.
We develop promotional concepts to build the brand and drive sales, working with stations to make the most of the investments made.
Case Studies
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