Dallas Redefines ‘Big’

The City of Dallas needed a new image. One that would highlight its recent growth while reinforcing its enduring personality. We partnered with the Dallas Visitors and Convention Bureau to engineer a hugely successful campaign that transformed the word ‘Big’ from a Texas stereotype into something much more momentous, giving visitors and residents a unique way to engage with the city using social media. The result has been a highly sharable brand experience leveraging unforgettable moments that can only happen here.