Save Your Seat
In 2016 Heineken and TracyLocke made waves in Miami. Partnering with the National Trust for Historic Preservation and Indiegogo, #SaveYourSeat was born, a crowd funded program intended to get Miamians to help restore the Miami Marine Stadium. We pushed consumers online where they could donate, and earn perks like a seat from the original stadium.
TracyLocke supported the program in the Miami area with dynamic lobby displays, a Google Cardboard VR experience, and more. By summer’s end, we helped raise over 100K in consumer donations, and helped secure a $45M bond from the city of Miami for the Marine Stadium to be restored back to a world-class venue once again!