THE FORCE IS STRONG WITH HP

In 2015, HP partnered with the new Star Wars™ movie, The Force Awakens, to globally promote its commanding fleet of new products, including a dark-side inspired special edition HP Notebook. TracyLocke created an awe-inspiring global campaign that paired film characters with HP products across all categories in a uniquely artistic way, which resonated with fans. Our epic product video, Sith-inspired packaging and retail activation unleashed a holiday frenzy that brought a whole new generation into the Star Wars™ galaxy.