JBL Makes Waves with New Line of
Waterproof Portable Speakers
With one of JBL’s biggest product launches of the summer, TracyLocke dove right into developing a global campaign that showcased the power of JBL’s next generation waterproof portable speakers. TracyLocke worked closely with our JBL client team to concept, shoot and develop the lead communication hierarchy that would dictate every media channel; from in-store, to OOH, to JBL’s social and ‘.com’ platforms. Our ultimate goal was to show the world how this product takes waves just as well as it makes them.