LIVE. CAMERA. ACTION.

The Hut Lovers® email and text program is a proven channel for turning Pizza Hut customers into superfans. So TracyLocke created the Hut Lovers® Flavor Network, a cutting-edge digital execution that would be a first for the pizza category. Inspired by classic home shopping networks, the promotion, hosted by an improv comedy troupe, live-streamed for 3 hours and offered incredible prizes to users who signed up for the Hut Lovers® program. This brand experience gained more than 30,000 new Hut Lovers® members, generated millions of social impressions and made #pizzahutlive a trending topic on Twitter.