T-MOBILE TAKES OVER TIMES SQUARE

While most people were spending their New Year’s resolving to exercise more and eat healthier, we were helping T-Mobile take Times Square by storm. Knowing Times Square is one of the most popular holiday destinations in the world, we flexed our design muscles on a massive scale with bold copy and towering visuals that told the T-Mobile network and holiday promotion story in a way that left the holiday crowds resolving to make the switch.