About Us
Ideas That Move People To Brands™
TracyLocke is the integrated marketing agency for companies that understand an important truth: The only way to create and grow great brands is to create and grow loyal users.
We start with insightful ideas that move people toward those brands, from in home to out of home to that moment of purchase at retail. In effect, we create a journey – one that educates, navigates, captivates and motivates every step of the way.
We have over 700 people who understand how to move people to brands. All with a deep understanding of something we call The Dynamic Journey – the trek the consumer makes from awareness to purchase.
The result is simple yet effective: We build brands and drive sales. Two things we don’t believe are mutually exclusive. A belief we’ve held for nearly 100 years.
History
Great brands not only make history, but they’re also part of it. TracyLocke is no different. Founded in 1913 by Shelley Tracy and Raymond Locke, the agency would go on to leave its mark on the industry and popular culture. It created the Dr Pepper “10-2-4” slogan. Created the name “7-Eleven.” Invented an entire category of clothing called “slacks” for Haggar. Even helped create Elsie the Cow for Borden, named one of the top ten icons of the 20th century by AdvertisingAge.
From the get-go, the idea of building brands and driving sales was in our DNA. Today, as part of the Omnicom family of agencies, TracyLocke continues to make history with innovative ideas for its clients. These include the much-talked-about 7-Eleven/Simpsons campaign – named one of the industry’s Top Five for 2007 by AdAge.
Leadership
Ron Askew
Chief Executive Officer
The poster child for TracyLocke interns. Ron started as one back in the day. We kind of knew he’d do okay, but, jeez. He ended up running the Pepsi account, quit, became VP of Marketing at Frito-Lay, CMO at Coors and found time to start The Integer Group. He finally made his way back home and we gave him the CEO title. What else could we do? Our current interns revere him as a god.
Beth Ann Kaminkow
President & Chief Talent Officer
Beth Ann is dedicated to every aspect of the employee and client experience. She recognizes that the attraction and growth of top talent are critical to delivering exceptional client service. A strong advocate of insights-inspired integrated marketing programs, Beth Ann was a pioneer in strategic-planning research methodologies. Dividing her time between TracyLocke offices in Wilton, New York, San Francisco and Dallas, Beth Ann’s past and present clients include Pepsi, Hershey’s, IBM, Sony, Gillette, Philips, Fidelity and Wells Fargo.
Marta LaRock
Executive Vice President, Strategic Planning
Marta’s chief responsibility is developing strategic plans for all of the agency’s clients, with a “minor” in women’s marketing. She has an impressive wealth of agency experience, including stints with Publicis New York, D’Arcy, Young & Rubicam, Avrett, Free & Ginsberg and DDB Needham. Her planning expertise has helped build global brands such as AT&T, Sony, Procter & Gamble, Coca-Cola, L’Oreal, Whirlpool, Heineken, Fisher-Price, Colgate, Chanel and many more. Marta likes to put her Ph.D. from NYU to work turning out new account planners at the Miami Ad School. She also has a nice tan.
Regan Holley
Executive Creative Director, West
Regan’s experience ranges from “chips to chips” – high-tech accounts like HP, 3M, Citrix, AT&T and Nokia to Lay’s, Doritos and Tostitos. His work has also garnered top awards from the industry’s most prestigious creative publications. When not racing to meetings for clients such as 7-Eleven, Tabasco or Pizza Hut, you’ll find him racing at Motocross tracks on weekends, catching a little air on his dirt bike. He responds best to questions like, “How many fingers am I holding up?”
Eric Ronshaugen
Executive Creative Director, East
Eric spent four years in the U.K., suspiciously working on the Callaway Golf account among others. Seeing as how the U.K. includes the lovely country of Scotland, the birthplace of golf and home to such notable courses as St. Andrews, Carnoustie and Royal Troon, one begins to understand his passion for “getting to know a brand and its customers.” Apparently, there were a lot of “off-site” client meetings while he was there. Eric’s commitment is an inspiration to us all.
Kim Kohler
Executive Media Director
Kim’s media philosophy is based on his experience working both sides of the desk, including 20 years for various Omnicom shops. For him, plans and executions must balance the realities of the consumer, Client organization and marketplace. He’s put this philosophy to work for Clients such as GTE, Texas Instruments, Saturn, Interstate Batteries, Frito-Lay, Pizza Hut, Pepsi, Coors and many others. A frustrated writer, Kim is working on a thriller about a media director who…who…
Al Wittemen
Managing Director, Shopper Marketing
Al helps clients create ideal shopper experiences that drive category growth. An early advocate of account-specific marketing, he developed key account, trade promotion evaluation systems that consistently brought growth to “pull” brands. From AT&T, H.J. Heinz and Swift Meats to Guinness, Pepsi, Nabisco and Pillsbury, he has helped pioneer the concept of co-marketing for a number of clients, applying it to next-generation, point-of-experience marketing efforts. Bottom line: Al makes shopping fun again. For the shopper and the client.
Herve Heriveaux
Vice President, Digital Strategy
Herve has over 15 years of experience orchestrating marketing, user experience design and technology solutions for a variety of blue-chip clients, including Samsung and Verizon Wireless. His skill at building bridges and runways as a former engineer with the U.S. Navy’s Seabees serves him well here at TracyLocke as he builds cross-functional teams of interactive designers, visual front-end developers and web analysts. Herve’s gung-ho attitude is evident every day, since he likes to wear his old combat helmet to work.
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