Save Your Seat and Save the Miami Marine Stadium
Served in 192 countries, Heineken® is enjoyed in countless cities across the globe. With its campaign to make great cities even greater, Heineken is making waves this summer by partnering with the city of Miami, the National Trust for Historic Preservation, and its agency counterparts to build support for restoring the world-famous Miami Marine Stadium. From boat races on Biscayne Bay, to legendary, floating stage concerts with artists like Jimmy Buffett and Gloria Estefan, the Miami Marine Stadium was the center of cultural life in South Florida. Having suffered damage from Hurricane Andrew in 1992, the stadium has gone unused as a venue, but has served as a haven for street artists and skaters alike. With your help this summer, we’ll be one step closer to re-opening its doors for all to enjoy.
To support the initiative, TracyLocke created the #SaveYourSeat campaign, a crowd-funding program in partnership with Indiegogo where consumers and fans of the stadium can donate at various levels in order to support the stadium’s revitalization. Perks such as t-shirts and original seats from the stadium serve as rewards for supporting the movement. Additional Program components developed by TracyLocke include key look and feel, dynamic lobby displays at retail, and a virtual reality experience brought to life via Google Cardboard as well as interactive video content. Join us this summer in helping Heineken, the National Trust for Historic Preservation and the City of Miami to #SaveYourSe at and Save the Miami Marine Stadium!