In our modern world, consumer data has become one of the most valuable things a brand can have. Data is now informing all aspects of brand decision-making and enhancing loyalty with our consumers.
But as more and more data is collected from consumers, questions arise. How should brands even be using this data? Is this ethical to our consumers’ privacy? And how can we benefit them for sharing their data with us?
In this month’s edition of the Drop we explore what’s happening in the world of consumer data and how brands can use data effectively and ethically.