Data + Design. It's how we work.

We believe in designing brand experiences that motivate people to buy and act. Our Buy Design process was built for this mission. With Centric, our data-driven model, at the center, Buy Design unites and powers the forces of science and creativity so that we deliver value at every touchpoint, inspiring people to buy into your brand and products.

Analyze

We put analytics at the epicenter of our strategic development. By combining unprecedented access to retail POS data with Nielsen Media and social data, we get a deep business understanding of what's happening at retail so we can identify the precise problem to solve.

Empathize

Even with all the data in the world, nothing is more powerful than talking to shoppers. Uncovering real human insights requires empathy. So we go to great lengths to walk in their shoes in order to experience and understand life from their perspective.

Imagine

We look at every challenge as an opportunity to create, inspire and innovate. We live to think of compelling ideas that connect with people in meaningful ways, solving for their pain points to help them live a more inspired and enriched life through our brands.

Design

We believe in the power of design thinking. Which is why everything is done with intention and purpose. Every brand experience we design is crafted to exceed people's expectations at every touchpoint and is executed with excellence throughout all channels.

Optimize

Our job is never done. Never. We continue to iterate throughout every step of the Buy Design process and meticulously track the results when the work is in market so we can learn and continue to refine the idea in real time.

Tomorrow's tools for today's challenges.

We are constantly developing, testing and evolving the tools and services that help power the Buy Design process to guarantee that we have everything we need to design brand experiences that not only meet, but also exceed our client's expectations for today and, more importantly, for tomorrow.

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Centric

Centric

Centric

Centric

TracyLocke's consumer/shopper-focused and data-driven model puts analytics at the epicenter of our work. This model allows us to couple our vast data repository, inclusive of Nielsen media, NetBase social, and IRI and InfoScout retailer/consumer information with a service layer that can more readily cultivate insights.

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Empathy Lab

Empathy Lab

Empathy Lab

Empathy Lab

We have built a state-of-the-art focus-group center right in our office and created a set of proprietary insight-gathering techniques designed to reach beneath the surface of what people verbally articulate in order to uncover rich insights.

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Retailer Snapshot

Retailer Snapshot

Retailer Snapshot

Retailer Snapshot

To give our clients the ability to see the big picture at a glance, we created exclusive retailer intelligence that puts category/brand context, shopper information and the retailer's strategic priorities at their fingertips.

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3C Design Evaluation

3C Design
Evaluation

3C Design Evaluation

3C Design Evaluation

We use this design tool to evaluate our creative work to make sure that it captures attention, connects with shoppers and gets them to commit to a purchase. 3C helps us understand what and how to communicate at each individual touchpoint, ensuring each element plays a critical role in the buying experience.

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Immerse

Immerse

Immerse

Immerse

No matter how great an idea is, sometimes it's difficult to visualize how it will come to life in the real world. That's why our team of experts utilizes the latest xR technology to give our clients and us the unique ability to virtually experience activation inside any of the world's top retailers.

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Insights on Demand

Insights on Demand

Insights on Demand

Insights on Demand

We have a network of insight professionals who can gather deep-market and shopper knowledge practically anywhere in the world whenever we need them.

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In Their Shoes

In Their Shoes

In Their Shoes

In Their Shoes

We know that you just can't have empathy for what a person goes through every day unless you've walked in their shoes. So we designed technology that allows us to experience life from the shopper's perspective—giving us an intimate firsthand look at how they shop, how they use products and how those products affect their lives.

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Design Collective

Design Collective

Design Collective

Design Collective

We didn't think clients should ever have to sacrifice producing good ideas because of time or money. Utilizing the hybridized talent within our walls, we created the next generation of studio services that has the unique ability to produce world-class 3D, xR, Photography, Graphic Design, Content Creation and Illustration at the speed and budget of retail.

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Brand Unity

Brand Unity

Brand Unity

Brand Unity

We designed this tool to discover the common bond and nemesis between our client's brand and the partner brand in order to identify areas of joint value. Brand Unity ensures we create custom programming that builds equity for both brands and is tailored for the shared shopper.