Data + Design. It's how we work.
We believe in designing brand experiences that motivate people to buy and act. Our Buy Design process was built for this mission. With Centric, our data-driven model, at the center, Buy Design unites and powers the forces of science and creativity so that we deliver value at every touchpoint, inspiring people to buy into your brand and products.
We put analytics at the epicenter of our strategic development. By combining unprecedented access to retail POS data with Nielsen Media and social data, we get a deep business understanding of what's happening at retail so we can identify the precise problem to solve.
Tomorrow's tools for today's challenges.
We are constantly developing, testing and evolving the tools and services that help power the Buy Design process to guarantee that we have everything we need to design brand experiences that not only meet, but also exceed our client's expectations for today and, more importantly, for tomorrow.
TracyLocke's consumer/shopper-focused and data-driven model puts analytics at the epicenter of our work. This model allows us to couple our vast data repository, inclusive of Nielsen media, NetBase social, and IRI and InfoScout retailer/consumer information with a service layer that can more readily cultivate insights.
We have built a state-of-the-art focus-group center right in our office and created a set of proprietary insight-gathering techniques designed to reach beneath the surface of what people verbally articulate in order to uncover rich insights.
To give our clients the ability to see the big picture at a glance, we created exclusive retailer intelligence that puts category/brand context, shopper information and the retailer's strategic priorities at their fingertips.
3C Design Evaluation
We use this design tool to evaluate our creative work to make sure that it captures attention, connects with shoppers and gets them to commit to a purchase. 3C helps us understand what and how to communicate at each individual touchpoint, ensuring each element plays a critical role in the buying experience.
No matter how great an idea is, sometimes it's difficult to visualize how it will come to life in the real world. That's why our team of experts utilizes the latest xR technology to give our clients and us the unique ability to virtually experience activation inside any of the world's top retailers.
Insights on Demand
We have a network of insight professionals who can gather deep-market and shopper knowledge practically anywhere in the world whenever we need them.
In Their Shoes
We know that you just can't have empathy for what a person goes through every day unless you've walked in their shoes. So we designed technology that allows us to experience life from the shopper's perspective—giving us an intimate firsthand look at how they shop, how they use products and how those products affect their lives.
We didn't think clients should ever have to sacrifice producing good ideas because of time or money. Utilizing the hybridized talent within our walls, we created the next generation of studio services that has the unique ability to produce world-class 3D, xR, Photography, Graphic Design, Content Creation and Illustration at the speed and budget of retail.
We designed this tool to discover the common bond and nemesis between our client's brand and the partner brand in order to identify areas of joint value. Brand Unity ensures we create custom programming that builds equity for both brands and is tailored for the shared shopper.