Godiva is Reserved
for Special Occasions
The Challenge
Godiva has always been synonymous with the best chocolate. Chocolate so special, you had to visit a Godiva Boutique just to get your hands on some. But Chocolate is supposed to be fun. That’s why Godiva came to Tracy-Locke to help flip the luxury chocolate category on its head.
The Insight
People are Upgrading
Their Everything
Their Everything
People eat chocolate all the time, only problem is, when they do they’re just not reaching for Godiva. Which is silly, because when you go for a treat you should be treating yourself to the best.
OUR IDEA
Godiva is Chocolate
Through editorially inspired design and TVCs voiced by Chris Evans, we featured real people in real moments enjoying really good chocolate. Our goal was to make the best chocolate in the world feel relatable and attainable. Sure, Godiva is rich, and luxurious, and decadent, but at the end of the day – Godiva Is Chocolate.
The Results
Godiva is Selling
Drove sales increase
vs PY
Grew share vs
competition
garnered increased
displays
ADDY
3x winner
