Godiva

Godiva is Chocolate

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The Challenge
Godiva is Reserved for
Special Occasions

Godiva has always been synonymous with the best chocolate. Chocolate so special, you had to visit a Godiva Boutique just to get your hands on some. But Chocolate is supposed to be fun. That’s why Godiva came to Tracy-Locke to help flip the luxury chocolate category on its head.

The Challenge
Godiva is Reserved for
Special Occasions
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The Insight
People are Upgrading
Their Everything

People eat chocolate all the time, only problem is, when they do they’re just not reaching for Godiva. Which is silly, because when you go for a treat you should be treating yourself to the best.

The Insight
People are Upgrading
Their Everything
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OUR IDEA
Godiva is Chocolate

Through editorially inspired design and TVCs voiced by Chris Evans, we featured real people in real moments enjoying really good chocolate. Our goal was to make the best chocolate in the world feel relatable and attainable. Sure, Godiva is rich, and luxurious, and decadent, but at the end of the day – Godiva Is Chocolate.