Ad Age Announces Godiva’s Marketing Strategy To Take Premium Chocolate To The Masses.
We recently launched the campaign “Godiva is Chocolate” which has been getting global buzz and recognition for elevating the iconic brand’s expansion into consumers daily lives. Our approachable and relatable creative, which features the voice of everyone’s favorite movie star, Chris Evans, positions Godiva as the premium, indulgent treat all of us deserve each day. The campaign bravely departs with traditional luxury chocolate cues, as it was designed for today’s on-the-go lifestyle in addition to the high-end gifting boxes for special occasions it is most known for.
How buzz-worthy was this campaign?