Navigating the New Normal

April 8, 2020

We are living in an unprecedented and uncertain time.

Information changes by the hour, and every day presents a new set of challenges.

Shoppers, brands and retailers are trying to navigate the new normal.

To help keep you informed, TracyLocke worked with our strategists from all over the world to bring you insights on how the pandemic is affecting our industry in “The Drop: Coronavirus Edition.”

The Drop breaks down issues that shoppers are facing at home, such as Pandemic Parenting and Coronanxiety. We take an inside look at how shoppers, retailers and brands are adjusting to the new normal and the trends that being created. We also examine the short-term and long-term implications of a pandemic on a regional and global scale.

As time goes on, The Drop will continue to provide you with insightful information that helps us all navigate the new normal.

Download “The Drop: Coronavirus Edition” here.