Our People

Katherine Barks


Executive Vice President of Integrated Strategy

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Katherine Barks

Executive Vice President of Integrated Strategy


In the last 20 years, Katherine has a developed a highly valued expertise in the complexities of retail and shopper marketing. Her years of experience working with many of the largest CPG companies, such as Kimberly-Clark, SC Johnson, General Mills, Unilever, Nestlé and Mattel have given her a unique understanding of how to navigate the relationship between retailers and brands. As our North American strategy leader, she works closely with clients and internal teams to dig into data in order to understand the full context of a business opportunity and to identify a single-minded problem to solve. Katherine believes that if people don’t buy, then marketing doesn’t matter. So her focus is to better understand human behavior and cultural context to more effectively target consumers and shoppers across the ever-changing purchase journey, identifying barriers, needs and mind-sets at moments of decision in order to increase their intent and purchase.

Michael Bartlett


Managing Partner

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Michael Bartlett

Managing Partner


Michael has a passion for developing powerful, creative ideas that solve the complex issues our clients face today. As the Managing Partner of our Wilton office, he leads our PepsiCo, Heineken, HP, Diageo and other teams to deliver smart and innovative thinking centered around our Buy Design philosophy. From developing national ideas that build brand equity to shopper-relevant programs designed to drive sales to hyper-local initiatives aimed to connect in more purposeful ways, Michael brings the vision and marketing prowess that continue to play a critical role not only in the success of our business but in that of our clients' businesses as well.

Hugh Boyle


Chief Executive Officer

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Hugh Boyle

Chief Executive Officer


Hugh became CEO of TracyLocke in late 2014, following a combined eight years as global chief digital officer at OgilvyAction and Geometry Global. Throughout his career, Hugh has been an expert in the use of emerging technology in shopper marketing and brand activation—something now seen in much of the work at TracyLocke. The agency has enjoyed a sustained period of growth and expansion in recent years. This includes a run of 10 straight wins from 10 new business pitches during 2016—adding Diageo, Audi of America, Johnson’s Baby, and Heineken among others to the TracyLocke client roster. The year 2017 saw continued success when TracyLocke was appointed as the Kellogg’s shopper marketing agency of record, following an extensive multiagency pitch. Under Hugh’s leadership, the North American head count at TracyLocke has risen from 375 to 500+, and the agency has opened offices in several locations worldwide, most significantly in London, São Paulo, Singapore and Toronto. Hugh has three children: Cameron, Kitty and Lily; and though he’s a Brit, he and his wife, Mary, live in Dallas, Texas.

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