In 2016, Pepsi was the of the thanks to the of PepsiMoji – their biggest marketing effort in nearly a decade. To support the over 200 unique PepsiMoji bottle designs, TracyLocke created a fully-integrated marketing campaign featuring everything from national spots, to content, to hyper local billboards, to retailer activation and more. Amazing like the NFL, MLB, Pizza Hut and Target helped us get the out, and we kept the going all long on Twitter, Snapchat and Instagram. We even created a breakthrough facial recognition app that let shoppers instantly make their own PepsiMojis. In other words, the campaign was and Pepsi drinkers were !