Breaking New Ground

As T-Mobile’s local-market agency of record, new-store launches are nothing new to TracyLocke. In 2017, we put our expertise on display when we were tasked with driving traffic to hundreds (yes, HUNDREDS) of new stores across the country. Despite the sheer number of elements needed in such a short amount of time, we developed a scalable method to deliver localized creative to each market. Ninety days and almost a thousand openings later, we are setting the standard for new-store launches.