Caps Off to the Yankees
With fresh faces like Gary Sanchez taking the field, a new era of the Yankees is about to pop. To cap off the excitement, we’re celebrating the next generation in style! TracyLocke and Pepsi are teaming up with New Era and Bronx artist Andre Trenier to design three custom Yankees caps. As part of #CapsOffToTheYankees, we’re asking fans to vote for their favorite design in order to decide which cap gets produced. To bring the project home, we’re connecting with fans across multiple channels, including a fun social campaign, dynamic in-store displays, TV, radio and more. Starting Opening Day, we’re going to have Yankees fans everywhere thirsting for our caps!