Family Moments. Frameworthy Photos.

With an estimated 1 trillion digital photos per year, we love to take photos. Sadly, 99% of those photos will never be printed, framed, or beautifully displayed. HP and TracyLocke set out to change all that – and inspire the concept of printing “frameworthy” photos with their best photo printer yet, the HP ENVY Photo.

A social media video campaign tells four heartwarming narratives – illustrating those special, candid moments that bustling millennial families can’t help but capture. Each video inspires a new frame of mind for taking photos, by showing how easy it is to print from your phone, and get professional-quality photos in seconds.

Beautifully shot with a brilliant anamorphic lens, stills from each video were used for Instagram and Facebook carousels

Everyone has frameworthy photos – each video proves how easy it is to go from phone to frame with the HP ENVY Photo.

Comedic, heartwarming, and incredibly cute – this video campaign communicates how your most special moments deserved to be printed.