Finding Bag Bliss at Walmart

With the launch of the new accessory bags line, it was time for Ziploc® to “Marie Kondo” one of the most unorganized aspects our lives – our purses. It was our job to not only highlight the stylish bag designs and bring to life the beautifully organized end benefit, but we also had to help shoppers find us in-store, out of our usual aisle. So, we launched the new line at Walmart with a 360-campaign leveraging savvy digital and in-store touchpoints that drove shoppers to the aisle and boosted purchase by making it super easy for them to Want It. Find It. Buy It!