Generations of Pop
Pepsi has been putting smiles on people’s mouths for a long time. 125 years, to be exact. To celebrate this seriously momentous birthday, TracyLocke launched Pepsi Generations – a full year celebration of Pepsi’s most memorable moments. We re-introduced the iconic ’78 can, brought back the super successful Pepsi Stuff program, and put some huge pop stars on packaging (Michael Jackson, Brittney Spears, and Ray Charles… maybe you’ve heard of them). From in-store POS to OOH billboards, region specific activation to a jukebox app that let consumers take a trip through generations of music, it’s safe to say we helped Pepsi remind the world of its place in pop culture (see what we did there?).